Paul: All right. Welcome to our 97th episode. Busting myths about Yelp. We’re joined by Alex from Yelp, Ken from Changescape Web and Jen of New Initiatives Marketing. Full disclosure. Changescape Web is a Yelp partner. And there seems to be a lot of myths out there about Yelp. Yelp is a powerhouse in terms […]
Yelp Advertising Partner
We are thrilled to announce that Changescape Web is now a Yelp Advertising Partner! With resources & support available to us exclusively through this partnership, we can optimize your presence on Yelp and manage search advertising campaigns on your behalf. Why Yelp Matters: Advertising on Yelp gets you in front of consumers… …at scale. There […]
6 Ways To Increase Your ROI With Digital Marketing
Some people mistakenly believe that digital marketing is an expensive way to market a business. But it is more affordable than you realize and easily pays for itself. On top of that, it is a necessity. If you don’t create a strong online presence, it can be difficult to grow your business. You won’t get […]
Some of Our Favorite Marketing Tools and Tactics and Why
Ken: Hey everybody. Welcome to this episode of the marketing guides for small businesses podcast. Today, we’re going to be talking about some of our favorite marketing tools, tactics, and why we like these. We spend a lot of time on this podcast talking about strategy and strategy is always super important and it’s often […]
3 Must-Haves for a Successful Facebook Video Advertisement
Video advertisements are the future. According to Tubular Insights, by 2020, video content will account for 75% of mobile traffic. People are more likely to scroll past an image advertisement than they are a video. As a marketer, however, what you need to consider is how long a viewer will watch your video advertisement. It […]
Facebook Advertising Made Easy: 3 Basic Components
So you have figured out that you want to use Facebook Advertising to further your marketing reach. Meaning, you have narrowed down your advertising budget, you know you have a consistent amount of people who use your website daily, and you want a more creative approach to advertise your services. Facebook Advertising Made Easy Structure […]
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