2018 is just around the bend, and content marketing has changed a whole lot in the past few years. While it was once a small component of larger digital marketing campaigns and strategies, big brands have started to realize that content can be a marketing end unto itself. As a result, most marketers are betting […]
Top 6 Reasons to Use Facebook Advertising for Small Business
Using Facebook advertising for small business can be easy to do, but it can also lead to wasted money. Reaching your target audience online can be tough work. There are numerous methods that can help to expand your customer reach, ranging from organic search engine optimization to pay-per-click advertising. With all of the digital marketing […]
Create an Integrated Marketing Campaign With Social Media and Direct Mail
Integrated marketing has never been more important. In the year 2016, small businesses have more options than ever before to market their services and products. From search engine optimization to billboards and brochures, it can be hard to decide which avenue to take to get the most out of your ROI. The good news is […]
5 Key Reasons to Use Facebook Advertising for Your Business
If you engage a managed marketing solutions provider to drive traffic to your website and customers through your business’ doors, it might come as a surprise when that provider recommends you channel some of your marketing dollars into Facebook advertising. Doesn’t it seem a little counterintuitive after all, to advertise on a membership platform when […]
7 Reasons Small Business Video is Important
There are so many things that you need to consider to market your business online today, so where does video fit into your marketing mix, and why is it worth considering? Many small businesses have concerns about doing a video for their business. These include: They aren’t comfortable being in front of a camera […]
Facebook for Small Businesses: Silver Bullet or Snipe Hunt?
Is Facebook for small businesses? Last week I was asked to present a topic on the use of Facebook for small businesses for local St. Charles chambers. I’ve thought about this a lot and wanted to put together a frank assessment of the good, the bad and the ugly of Facebook for businesses. I’ve included […]