Google has just released a new report that shows the importance for having a total online presence, including Google AdWords and YouTube video ads. Google’s research on micro-moments shows that people now consume media in a fundamentally different way – in “numerous short bursts of digital activity throughout the day”. This has major implications for […]
Grow Your Business with Google
May 13 Topic: Online advertising As a Google Partner, Changescape Web hosts Google Partner events throughout the year. We do these live in the St. Charles MO area, either at our office or at chamber offices, such as the Greater St. Charles County Chamber or the O’Fallon Chamber. Google provides so many tools for businesses. The Google […]
How Online Marketing and SEO Really Works
Get Yourself on the First Page of Google! Sound familiar? How many emails or calls do you get about Search Engine Optimization (SEO) services that will get you on the first page of Google? You know they’re probably spam, but they just nag at you and make you wonder if it is possible. This presentation was […]
When Should You Post on Social Media?
People ask all the time about when they should post content to social media. This is a tricky question, and honestly, I wish my answer was something other than “it depends.” People put content together so potential customers can see it, so it makes sense that they want to guarantee the right eyes are seeing […]
5 Things to Consider When Advertising on Facebook
Advertising on Facebook can be a daunting task. Though this powerful platform gives you the ability to reach up to 4,000 potential customers per dollar spent on advertising, finding the right targeting criteria is not an easy task. Facebook users are a diverse group, and you want to make sure you’re reaching people who will actually […]
Getting Found on Google – Google AdWords or Organic SEO?
I had a client recently ask me what Google AdWords is and why use it instead of just the website. Google AdWords are ads that you run to show up for Google searches based on keyword phrases and based on geography, time of day, etc. You only pay when people click your ads. There are […]