One of the things that modern consumers want from digital marketing is personalization, as long as it’s done right (see the title above for an example of how NOT to do it). This can be overwhelming at times, especially for small business owners who believe they don’t have the resources needed to personalize. In reality, […]
Video Marketing For Small Businesses Podcast Episode 37
In this episode, we discuss Video Marketing For Small Businesses. Video marketing is super hot right now – learn from our panel what you should be doing. [00:00:00.505] – Paul My name is Paul Barthel, and today we’re talking about something that almost every small business owner struggles with and tries to avoid, I […]
5 Small-Business-Friendly Ways to Improve Your Online Presence
Just how robust is your online presence? Are there plenty of channels that lead possible customers right to your website? Or are you “making do” with a basic Facebook page and a website that looks like it hasn’t been updated since hit counters were all the rage? “Online presence” is a blanket term for both […]
What the Future Holds for Social Media Marketing
At this point, few people would argue that social media marketing is a passing fad. It’s here to stay. But… that doesn’t mean it’s not changing. The truth is that social media marketing is not the same thing it was just a few years ago. And, it probably won’t be the same as it is […]
Conversion Rate Optimization for Local Businesses
Your website is getting traffic, but growing your business is more than getting eyes on your product. Higher conversion rates generate more sales for the same amount of traffic you are currently receiving, so now is the time to employ some conversion rate optimization tactics to grow your local business. What Is Your Conversion Rate? […]
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