In traditional retail sales, point-of-sale (POS) marketing, or point-of-purchase marketing, is when you place related, often lower-priced items close to the register where the customer will make his or her purchase. As they shop, customers can quickly peruse these items and decide whether to add one or more to their purchase. And it works! Just […]
7 Tips for Pivoting your Marketing Strategy During COVID-19
You had a marketing plan all set to go for Q2. Maybe it was focused on summer fun, like travel and sports. Then March hit, and the whole thing had to be thrown out the window. Where do you go from here? This pandemic won’t go away overnight, letting us all pick up where we […]
Offer Focused Funnels – Fast Schedule Fillers to Get New Customers
Need to get customers in your door or get your schedule filled fast? Create an offer focused funnel to target your ideal customer with a compelling offer to get them in your doors or on your schedule! Fast Ways to Get New Customers in Your Doors or on Your Schedule So what is an offer […]
3 R’s to Grow Business: Reviews, Referrals, and Reactivations
Jumpstarting your marketing can be pretty simple – go back to your past and current customers and engage with them to do one or all of the 3 R’s: Write a review of your business Refer your business Reactivate – that is buy from your business again Generate Business From Your Customers If your business […]
7 Ways to Use Text Messaging to Drive More Sales
A large majority of your audience is probably attached — more than they want to admit — to their phones. So, as you seek to drive more sales, you’ve got to meet your customers where they are. Sending out engaging text messages is one of the latest ways to increase your numbers, but you’ve got […]
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