Web accessibility boosts SEO rankings, generates more leads, and protects your business from accessibility lawsuits Did you know that about 20% of the population has disabilities that limit their ability to use websites? Disabilities that can prevent people from effectively using websites include: Blindness Motor and Mobility Color Blindness Epilepsy Blurred Vision Cognitive Disorders Aging […]
Yelp Advertising Partner
We are thrilled to announce that Changescape Web is now a Yelp Advertising Partner! With resources & support available to us exclusively through this partnership, we can optimize your presence on Yelp and manage search advertising campaigns on your behalf. Why Yelp Matters: Advertising on Yelp gets you in front of consumers… …at scale. There […]
Insurance Services Need Text Messaging
Customers of every generation now carry smartphones and are very comfortable accessing the internet from their mobile devices. And most of them are sending and receiving text messages daily as a preferred communication method. Multiple studies have shown that smartphone users are more engaged with text messages than other mobile marketing channels such as email […]
Business Texting for Insurance Providers
The ease and responsiveness of business text messaging and click-to-call technology provide valuable customer communication tools that customers look for when dealing with insurance companies and agents. If you are an insurance business that still relies solely on emails and phone calls to get things done, it’s time to leverage affordable technology that empowers your […]
How to Use Instagram for Sales Prospecting in 2021
There are compelling reasons why Instagram should now be at the center of your marketing strategy. It’s far from being just another social network where people share pictures of what they ate that afternoon. Instagram actually sees higher user growth compared to other networks. Users also spend more time on average browsing through posts, feeds […]
6 Ways To Personalize Your Marketing, Bob (Kidding!)
One of the things that modern consumers want from digital marketing is personalization, as long as it’s done right (see the title above for an example of how NOT to do it). This can be overwhelming at times, especially for small business owners who believe they don’t have the resources needed to personalize. In reality, […]
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