Your website is getting traffic, but growing your business is more than getting eyes on your product. Higher conversion rates generate more sales for the same amount of traffic you are currently receiving, so now is the time to employ some conversion rate optimization tactics to grow your local business. What Is Your Conversion Rate? […]
How to Increase Website Conversion Rates
A conversion happens when you get people who visit your website to take any action designed to lead to an immediate or future sale. While it can be a long road from getting a person to give you a social media share or signing up for a newsletter to an actual purchase, even these types […]
4 Professional Development Resources for You and Your Team
In a perfect world, every business owner would have an unlimited budget that would buy them access to the top talent they needed. In reality, budget constraints mean that often, small business owners and their employees have to be versatile and knowledgeable in a number of areas. The CEO may be running the marketing department. […]
Getting Comfortable with Mobile-First Web Design
The way people interact with the internet has evolved. When the web was new, all internet traffic came from a desktop computer. While some early smartphones were released throughout the 2000s, they could only access a “dumbed down” version of the internet. Everything changed in 2007, when Apple released their first iPhone. Suddenly, we could […]
Is it Time to Say Goodbye to the Office?
The COVID-19 pandemic has forced us to take a long, hard look at some things we used to take for granted. Over the past year, we’ve explored the wide world of masks, found a new appreciation for our wonderful public school teachers, and learned about the true value of toilet paper. We’ve also learned that […]
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