Ken Tucker, CEO and founder of Changescape Web, appeared on Robert Plank’s Marketer of the Day Podcast in January. The topic of his podcast was Content Marketing for Local Search. Ken explains how a small business owner can beat a large national chain by having more flexibility and using local apps instead of local SEO. In […]
Website ADA Compliance – What Is It and Is It Important?
Website ADA Compliance Webinar Recording for the June Monthly Marketing Meetup Presenters Ken Tucker and Richard Veit – Sponsored by the Greater St Charles County Chamber, the OPO Startups, and Changescape Web Speaker 2: Okay. So, thanks everybody for joining us today. basically wanted to, you know, just kind of go over this whole idea […]
The Importance of the Customer Value Journey
The role of marketing is to move prospects and customers seamlessly and subtly through each phase of the “Value Journey”. Digital Marketer has mapped out the 8 stages of the Customer Value Journey. These are the stages that you did your self assessment on when you completed the Value Journey Audit. Haven’t Completed the Value […]
How to Use Micro-Influencers To Grow Your Local Business
What are Micro-Influencers? Micro-influencers are people with a distinct social media presence, typically between 1,000 and 100,000 followers, in a given niche. They know a lot about their area or field of influence and people look to them for recommendations and advice about what matters and what to purchase. Since micro-influencers resemble more of a […]
ADA-Compliant Websites Are a Legal Requirement
ADA stands for the Americans with Disabilities Act. It mandates that businesses and website owners make their web content accessible to people with disabilities. Specifically, it should provide accommodations for blind and deaf users and those who must navigate by voice, screen readers or other assistive technologies. Although the law has been in effect for over […]
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