The role of marketing is to move prospects and customers seamlessly and subtly through each phase of the “Value Journey”. Digital Marketer has mapped out the 8 stages of the Customer Value Journey. These are the stages that you did your self assessment on when you completed the Value Journey Audit. Haven’t Completed the Value […]
How to Use Micro-Influencers To Grow Your Local Business
What are Micro-Influencers? Micro-influencers are people with a distinct social media presence, typically between 1,000 and 100,000 followers, in a given niche. They know a lot about their area or field of influence and people look to them for recommendations and advice about what matters and what to purchase. Since micro-influencers resemble more of a […]
ADA-Compliant Websites Are a Legal Requirement
ADA stands for the Americans with Disabilities Act. It mandates that businesses and website owners make their web content accessible to people with disabilities. Specifically, it should provide accommodations for blind and deaf users and those who must navigate by voice, screen readers or other assistive technologies. Although the law has been in effect for over […]
8 Ways to Increase Your Visibility and Engagement on LinkedIn
As LinkedIn’s popularity grows, so too should your desire to reach as many people as possible through this avenue. LinkedIn is really a different animal from other social media sites because you’re working exclusively with other business professionals. That also makes it a great way to make connections and pinpoint the content to the precise […]
5 Simple Ways to Optimize Your Social Profiles to Generate More Leads & Customers
A robust social media following is fantastic — if it’s driving results. But if you have 100,000 social followers who will never buy anything from you, then you’re wasting a lot of time and not making any money. That’s why you should always be thinking about what you can do to bring more leads into […]
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