Paul: All right. Welcome to our 97th episode. Busting myths about Yelp. We’re joined by Alex from Yelp, Ken from Changescape Web and Jen of New Initiatives Marketing. Full disclosure. Changescape Web is a Yelp partner. And there seems to be a lot of myths out there about Yelp. Yelp is a powerhouse in terms […]
Why you should be maximizing your content on social media
Build it and they will come, is how the popular saying goes, but it’s not entirely accurate when it comes to social media. The general advice for brands now is that they must absolutely have a social media presence. However, this goes far beyond just firing up your favorite social media platform and creating an […]
Best Ways To Increase Conversions Through Your YouTube Channel
YouTube is the most popular online video sharing platform. It has revolutionized the way people consume video on the internet while empowering individuals to launch their vlogging careers with little more than a camera and an internet connection, wherever they may be. The stats don’t lie. There were over 1.8 billion YouTube users across the […]
6 Ways To Increase Your ROI With Digital Marketing
Some people mistakenly believe that digital marketing is an expensive way to market a business. But it is more affordable than you realize and easily pays for itself. On top of that, it is a necessity. If you don’t create a strong online presence, it can be difficult to grow your business. You won’t get […]
Some of Our Favorite Marketing Tools and Tactics and Why
Ken: Hey everybody. Welcome to this episode of the marketing guides for small businesses podcast. Today, we’re going to be talking about some of our favorite marketing tools, tactics, and why we like these. We spend a lot of time on this podcast talking about strategy and strategy is always super important and it’s often […]
Episode 76 : Casey Stanton On Hiring A Fractional Marketing Officer
We talk with Casey Stanton from CMOx on Fractional CMOs Paul Barthel: Today we’re gonna be talking about a hot new trend, and that’s hiring a fractional marketing officer, a fractional CMO. Who Is Casey Stanton? Today we’re joined by Casey Stanton, who is in one the foremost experts in building a business […]
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