The St. Charles Community College Continuing Education Department is offering a Social Media Marketing series of classes this spring. Download the Social Media Marketing series flyer Social media continues to become a major component in developing an overall marketing strategy. It is easy to use and very popular, but using it effectively can be a challenge […]
What is Social Customer Relationship Management?
Social Customer Relationship Management (sCRM, or Social CRM) has become an important tool for businesses. Learn what sCRM is in this presentation. The July TechComm meeting covered an emerging set of tools to help you create a Social Customer Relationship Management Solution. Topics include: How do you move from Facebook, Twitter, and LinkedIn to build […]
Which is Better for Driving Sales – Email or Social Media?
Businesses are always looking for better ways to drive sales. Many businesses have rushed to embrace the power of Social Media as a way to market the business. Email marketing is often overshadowed as a key marketing strategy by the allure of social media marketing. In a recent CNN article citing a new report from […]
The Marketing Powerhouse Series: LinkedIn, Twitter, and Blogging Classes
Did you know that blogging is most likely the single most important thing you can do to make your business more findable online? Blogs are great for search engine optimization. Companies that blog have 97% more inbound links and 55% more website visitors. Twitter and LinkedIn are among the best tools to help you promote […]
SEO Copywriting – Why is it so important for Small Businesses?
Developing copy for your website is a challenge for many small business owners. Too often, the copy that I see on many small business websites consists of a general paragraph followed by bulletpoints. And the bullet pointed items do not have additional pages to expand upon them. Search Engine Optimization is ever changing, and […]
Inbound Marketing and Content Marketing Certifications for Ken Tucker of Changescape Web
Ken Tucker of Changescape Web is now a certified Inbound Marketing Professional through HubSpot. Mr. Tucker completed HubSpot’s Inbound Marketing Certification which consists of nine classes that comprise the core of an inbound marketing strategy. Inbound Marketing classes include topics such as search engine optimization, blogging, social media, content marketing, landing page and call to […]
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