The best commercial websites aren’t just eye-catching and engaging; they’re also streamlined for moving prospects through the purchasing process. Consumers should be able to easily find the information they need without having to sift through a lot of unnecessary text. Finding your sales pages, making product and price comparisons, and taking advantage of the latest […]
3 Ways Your Business Can Benefit from Social Listening
Social media should be a major component of any small business marketing strategy. Whether it is through content creation or paid advertising, few tools will be more cost-effective. It can engage potential customers, get the world out about your product, and drive valuable traffic to your website. In addition to posting on social media, […]
The Marketing Powerhouse Series: LinkedIn, Twitter, and Blogging Classes
Did you know that blogging is most likely the single most important thing you can do to make your business more findable online? Blogs are great for search engine optimization. Companies that blog have 97% more inbound links and 55% more website visitors. Twitter and LinkedIn are among the best tools to help you promote […]
Top Reasons to use WordPress to Build Your Website
Creating engaging content is one of the most important things that any business can do for search engine optimization (SEO). Businesses that blog have 55% more traffic to their websites than businesses that don’t blog. WordPress is blogging software that builds websites. There are many website solutions that will allow users to add or change […]
Blogging for Business is not Dead
Lately a lot has been written suggesting that blogging may be dead…or at least dying. A recent New York Times article stated that the percentage of Americans reading and writing blogs has decreased. This is particularly the case with young people–those aged 24 and younger. The argument is that as social media use increases, blogging […]