Giving gifts to professional contacts can be a fraught endeavor. A bottle of wine? Maybe she doesn’t drink. A gift card? How impersonal. But a book? Books can be just the right balance. They tell your contact or colleague that you put some thought into their gift, but they’re not overly personal. And if the […]
How to Succeed in a Micro-Moments World
Do you know where your smart phone is? If you’re like most of today’s consumers, it’s right by your side, whether you’re at your desk at work, traveling in your car or at home. Mobile phones have become a staple for many of us, and we use them more today than ever for research, shopping, […]
What is Social Customer Relationship Management?
Social Customer Relationship Management (sCRM, or Social CRM) has become an important tool for businesses. Learn what sCRM is in this presentation. The July TechComm meeting covered an emerging set of tools to help you create a Social Customer Relationship Management Solution. Topics include: How do you move from Facebook, Twitter, and LinkedIn to build […]