Video advertisements are the future. According to Tubular Insights, by 2020, video content will account for 75% of mobile traffic. People are more likely to scroll past an image advertisement than they are a video. As a marketer, however, what you need to consider is how long a viewer will watch your video advertisement. It […]
Facebook Advertising Made Easy: 3 Basic Components
So you have figured out that you want to use Facebook Advertising to further your marketing reach. Meaning, you have narrowed down your advertising budget, you know you have a consistent amount of people who use your website daily, and you want a more creative approach to advertise your services. Facebook Advertising Made Easy Structure […]
Integrating Facebook Advertising into Marketing Automation
Email Marketing with Facebook Ads Just sending email blasts to customers has been in practice for quite some time. If you consider how many really get opened, you’d realize that this is not the best automated marketing option for getting results. And if your customers receive too many emails, the unsubscribe rate is sure to […]
Top 6 Reasons to Use Facebook Advertising for Small Business
Using Facebook advertising for small business can be easy to do, but it can also lead to wasted money. Reaching your target audience online can be tough work. There are numerous methods that can help to expand your customer reach, ranging from organic search engine optimization to pay-per-click advertising. With all of the digital marketing […]
5 Key Reasons to Use Facebook Advertising for Your Business
If you engage a managed marketing solutions provider to drive traffic to your website and customers through your business’ doors, it might come as a surprise when that provider recommends you channel some of your marketing dollars into Facebook advertising. Doesn’t it seem a little counterintuitive after all, to advertise on a membership platform when […]
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