Build it and they will come, is how the popular saying goes, but it’s not entirely accurate when it comes to social media. The general advice for brands now is that they must absolutely have a social media presence. However, this goes far beyond just firing up your favorite social media platform and creating an […]
Episode 21: Analytics and ROI
Mark Fortune Welcome everyone to this episode of the marketing guides for small business podcast. My name is Mark fortune, and today we are going to talk about how to get the most out of Facebook as a marketing channel for your business. Given that things change on Facebook pretty frequently, Facebook and social […]
3 Must-Haves for a Successful Facebook Video Advertisement
Video advertisements are the future. According to Tubular Insights, by 2020, video content will account for 75% of mobile traffic. People are more likely to scroll past an image advertisement than they are a video. As a marketer, however, what you need to consider is how long a viewer will watch your video advertisement. It […]
Facebook Advertising Made Easy: 3 Basic Components
So you have figured out that you want to use Facebook Advertising to further your marketing reach. Meaning, you have narrowed down your advertising budget, you know you have a consistent amount of people who use your website daily, and you want a more creative approach to advertise your services. Facebook Advertising Made Easy Structure […]
Integrating Facebook Advertising into Marketing Automation
Email Marketing with Facebook Ads Just sending email blasts to customers has been in practice for quite some time. If you consider how many really get opened, you’d realize that this is not the best automated marketing option for getting results. And if your customers receive too many emails, the unsubscribe rate is sure to […]
Top 6 Reasons to Use Facebook Advertising for Small Business
Using Facebook advertising for small business can be easy to do, but it can also lead to wasted money. Reaching your target audience online can be tough work. There are numerous methods that can help to expand your customer reach, ranging from organic search engine optimization to pay-per-click advertising. With all of the digital marketing […]