If you engage a managed marketing solutions provider to drive traffic to your website and customers through your business’ doors, it might come as a surprise when that provider recommends you channel some of your marketing dollars into Facebook advertising. Doesn’t it seem a little counterintuitive after all, to advertise on a membership platform when […]
Facebook for Small Businesses: Silver Bullet or Snipe Hunt?
Is Facebook for small businesses? Last week I was asked to present a topic on the use of Facebook for small businesses for local St. Charles chambers. I’ve thought about this a lot and wanted to put together a frank assessment of the good, the bad and the ugly of Facebook for businesses. I’ve included […]
3 Ways You Can Benefit from Social Media Contests
Social media is a fantastic tool to connect with customers. Posting compelling content and interacting with people’s responses gives you the ability to build social proof and enable people to know, like, and trust your company. A powerful, but underutilized tool in this area is the contest. Companies should look at using social media contests […]
When Should You Post on Social Media?
People ask all the time about when they should post content to social media. This is a tricky question, and honestly, I wish my answer was something other than “it depends.” People put content together so potential customers can see it, so it makes sense that they want to guarantee the right eyes are seeing […]
Social Media Updates and Ads St. Charles Chamber Presentation
Facebook gets a Facelift! And so does Twitter and LinkedIn. The St. Charles Chamber of Commerce invited us to discuss these changes, and we were happy to help the local businesses begin navigating the changes. Learn what the latest changes are from the big 3 of social media, why these changes have been made, […]
5 Things to Consider When Advertising on Facebook
Advertising on Facebook can be a daunting task. Though this powerful platform gives you the ability to reach up to 4,000 potential customers per dollar spent on advertising, finding the right targeting criteria is not an easy task. Facebook users are a diverse group, and you want to make sure you’re reaching people who will actually […]