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January 28, 2016

Organic Search and Paid Search: How Your Business can Leverage Both

As any good provider of managed marketing solutions will tell you, the way to maximize the volume of traffic coming to your website is to leverage both organic search and paid search strategies. Each of these forms of digital marketing has their own distinct advantages and in this post, I’m going to share some ideas […]

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Article by ken tucker / Google AdWords, Search Engine Optimization / Paid Search, SEO

April 13, 2015

In a Micro-Moment Everything Can Change

Google has just released a new report that shows the importance for having a total online presence, including Google AdWords and YouTube video ads. Google’s research on micro-moments shows that people now consume media in a fundamentally different way – in “numerous short bursts of digital activity throughout the day”.  This has major implications for […]

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Article by ken tucker / Advertising, Duct Tape Marketing, Google AdWords, Online Presence, YouTube / Marketing Hourglass, micro-moments

January 8, 2015

Grow Your Business with Google

May 13 Topic: Online advertising As a Google Partner, Changescape Web hosts Google Partner events throughout the year.  We do these live in the St. Charles MO area, either at our office or at chamber offices, such as the Greater St. Charles County Chamber or the O’Fallon Chamber. Google provides so many tools for businesses.  The Google […]

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Article by ken tucker / Advertising, Google AdWords / Google Partner

January 25, 2013

Getting Found on Google – Google AdWords or Organic SEO?

I had a client recently ask me what Google AdWords is and why use it instead of just the website. Google AdWords are ads that you run to show up for Google searches based on keyword phrases and based on geography, time of day, etc.  You only pay when people click your ads. There are […]

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Article by ken tucker / Advertising, Google AdWords, Search Engine Optimization

June 27, 2012

4 Reasons St. Louis Businesses Should Consider Using Google AdWords

We all recognize that the way people search for products and services has changed.  For many St. Louis businesses, many of their target customers haven’t used a yellow pages directory in years. People use online search to research products and services, as well as the businesses that offer them.  The ability to do this research […]

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Article by ken tucker / Advertising, Google AdWords, Marketing Strategy, Online Presence

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