Ken: Welcome everybody to this week’s episode of the marketing guides for small businesses podcast. This is episode 87. Today we’re gonna be talking about the key elements of marketing and effect and effective marketing strategy. I’m joined by Paul I and Jen today. So welcome everybody. Thank you. We’re gonna cover a topic […]
Busting Myths about Yelp – with Alexandra Lieberman
Paul: All right. Welcome to our 97th episode. Busting myths about Yelp. We’re joined by Alex from Yelp, Ken from Changescape Web and Jen of New Initiatives Marketing. Full disclosure. Changescape Web is a Yelp partner. And there seems to be a lot of myths out there about Yelp. Yelp is a powerhouse in terms […]
Some of Our Favorite Marketing Tools and Tactics and Why
Ken: Hey everybody. Welcome to this episode of the marketing guides for small businesses podcast. Today, we’re going to be talking about some of our favorite marketing tools, tactics, and why we like these. We spend a lot of time on this podcast talking about strategy and strategy is always super important and it’s often […]
Episode 76 : Casey Stanton On Hiring A Fractional Marketing Officer
We talk with Casey Stanton from CMOx on Fractional CMOs Paul Barthel: Today we’re gonna be talking about a hot new trend, and that’s hiring a fractional marketing officer, a fractional CMO. Who Is Casey Stanton? Today we’re joined by Casey Stanton, who is in one the foremost experts in building a business […]
Episode 71 – Want to Supercharge Your SEO?
We talk about something that is an absolute marketing and a content powerhouse. And that’s guest podcasting. When they think about podcasting, a lot of people think, I don’t have the energy to go create a podcast. I don’t know how to get it distributed out there. You know what that’s okay. Because guest podcasting is phenomenal.
Episode 65: Zach Anderson on Website Lead Capture, Speed of Response, and Text Message Marketing
We talk to Zach Anderson about website lead capture, speed of response, text message marketing, and why you need to text enable your website. Zach has been doing text message marketing for a very long time. Many businesses don’t realize this, but can you text enable your website.
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