Is Facebook for small businesses? Last week I was asked to present a topic on the use of Facebook for small businesses for local St. Charles chambers. I’ve thought about this a lot and wanted to put together a frank assessment of the good, the bad and the ugly of Facebook for businesses. I’ve included […]
Two Overlooked Marketing Skills – Technology and Project Management
Marketing is different now Two very important, and often overlooked marketing skills are Technology and Project Management. In fact, I think these two skills have become mandatory to be effective at marketing in today’s world, where the customer has control over the buying process. Potential customers use the web more than ever before, and […]
Marketing as a System
Most businesses have systems for their most important business processes. Yet many businesses do not have a marketing system in place, even though it may arguably be the most important thing to achieve business growth. So it is important for businesses to view marketing as a system. The Duct Tape Marketing System is an easy […]
3 Ways Your Business Can Benefit from Social Listening
Social media should be a major component of any small business marketing strategy. Whether it is through content creation or paid advertising, few tools will be more cost-effective. It can engage potential customers, get the world out about your product, and drive valuable traffic to your website. In addition to posting on social media, […]
How Online Marketing and SEO Really Works
Get Yourself on the First Page of Google! Sound familiar? How many emails or calls do you get about Search Engine Optimization (SEO) services that will get you on the first page of Google? You know they’re probably spam, but they just nag at you and make you wonder if it is possible. This presentation was […]
When Should You Post on Social Media?
People ask all the time about when they should post content to social media. This is a tricky question, and honestly, I wish my answer was something other than “it depends.” People put content together so potential customers can see it, so it makes sense that they want to guarantee the right eyes are seeing […]
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