Social media can be tricky for businesses, but few confuse people more than LinkedIn. The business-oriented social media network, which is used heavily by executives from large companies, is easy to overlook as a tool for small businesses. Effective targeting and compelling content can connect you with strong referral sources and influential experts in your […]
What is Social Customer Relationship Management?
Social Customer Relationship Management (sCRM, or Social CRM) has become an important tool for businesses. Learn what sCRM is in this presentation. The July TechComm meeting covered an emerging set of tools to help you create a Social Customer Relationship Management Solution. Topics include: How do you move from Facebook, Twitter, and LinkedIn to build […]
SEO Copywriting – Why is it so important for Small Businesses?
Developing copy for your website is a challenge for many small business owners. Too often, the copy that I see on many small business websites consists of a general paragraph followed by bulletpoints. And the bullet pointed items do not have additional pages to expand upon them. Search Engine Optimization is ever changing, and […]
The Importance of Google+ Local Reviews
Google+ Local (formerly known as Google Places) is one of the most important components to an online marketing strategy for small businesses to focus on selling products and services in a specific community (geography). Google+ Local results show up as those red balloons that show up on a map of search results. As an example, […]
The Real Skinny on Search Engine Optimization
For most small business owners I talk to, the primary reason for developing a website it to improve their ability to be found online – referred to as Search Engine Optimization (SEO). Let me say this right up front – SEO is hard work. It’s not easy or cheap. And it is constantly changing. We’ve […]
4 Reasons St. Louis Businesses Should Consider Using Google AdWords
We all recognize that the way people search for products and services has changed. For many St. Louis businesses, many of their target customers haven’t used a yellow pages directory in years. People use online search to research products and services, as well as the businesses that offer them. The ability to do this research […]
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