Just how robust is your online presence? Are there plenty of channels that lead possible customers right to your website? Or are you “making do” with a basic Facebook page and a website that looks like it hasn’t been updated since hit counters were all the rage? “Online presence” is a blanket term for both […]
Steps to Generating Quality Traffic to Your Website
It’s Quality, Not Quantity For many businesses, including ours, showing up well on search engines isn’t enough. You also need quality traffic to bring relevant prospects to your website. They’ll never hire your business if they don’t know you exist! If you are lucky, maybe 4% of your website visitors convert on the first visit […]
7 Metrics to Manage To Make Sure Your Business Is Ready For Growth
Every business, large or small, wants to grow. But growing too fast can put a strain on your company’s financial, operational, and personnel resources. The result could be a disaster for the future of your business. After all, ⅔ of the fastest-growing companies fail! Give your company a chance to be in the ⅓ that […]
Common Digital Marketing Mistakes We’ve Found From 10 Recent Online Audits
What do we look at when we do a total online audit? We found many of the same common digital marketing mistakes from the audits we conducted. Digital Marketing can be hard, and it is changing all the time. We get that it can be frustrating and that there is a lot of bad advice […]
12 Things Businesses Should Do Online Right Now
There are a lot of things businesses should do online. This presentation focuses on Google My Business, Online Reviews, Facebook Advertising, Call Tracking, Directories and Citations, Marketing Automation, Mobile-Friendly Websites, Google AdWords, Competitive Research, and doing an intro video. The full transcript is below the video. Ken Tucker: What we’re going to talk about are […]
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