As a business owner, Search Engine Optimization – SEO services likely weren’t a part of your marketing plan 20, 10, or even 5 years ago. However, it has become a vitally important aspect for marketing your business online. Search engine optimization has gone through many changes and adjustments over the years, and you need to […]
In a Micro-Moment Everything Can Change
Google has just released a new report that shows the importance for having a total online presence, including Google AdWords and YouTube video ads. Google’s research on micro-moments shows that people now consume media in a fundamentally different way – in “numerous short bursts of digital activity throughout the day”. This has major implications for […]
Marketing as a System
Most businesses have systems for their most important business processes. Yet many businesses do not have a marketing system in place, even though it may arguably be the most important thing to achieve business growth. So it is important for businesses to view marketing as a system. The Duct Tape Marketing System is an easy […]
How Online Marketing and SEO Really Works
Get Yourself on the First Page of Google! Sound familiar? How many emails or calls do you get about Search Engine Optimization (SEO) services that will get you on the first page of Google? You know they’re probably spam, but they just nag at you and make you wonder if it is possible. This presentation was […]
The Importance of Google+ Local Reviews
Google+ Local (formerly known as Google Places) is one of the most important components to an online marketing strategy for small businesses to focus on selling products and services in a specific community (geography). Google+ Local results show up as those red balloons that show up on a map of search results. As an example, […]
The Real Skinny on Search Engine Optimization
For most small business owners I talk to, the primary reason for developing a website it to improve their ability to be found online – referred to as Search Engine Optimization (SEO). Let me say this right up front – SEO is hard work. It’s not easy or cheap. And it is constantly changing. We’ve […]