Getting found online is one of the biggest challenges most businesses face today. Business owners would be wise to ask themselves, “If my website fell in a forest, would anybody hear it?” If your website is basically an online brochure that hasn’t been updated in a while, the answer is probably “No”. We call it […]
4 Online Marketing Strategies to Grow Your Business in 2011
As 2010 winds down, many of us are thinking about our strategies for 2011 for our businesses. I wanted to take this opportunity to share with you what I think is the best way to build an effective web strategy for 2011. There are 4 Online Marketing Strategy to consider. Content remains king. The more content […]
Is Face to Face Networking Dead? Part 1
Face to Face Networking has been a key business development strategy. But does it still make sense in today’s economy? Face To Face networking is great. There is no substitute for Face to Face communication. But you can only be at one place at a time. Social Networking Strategies such as Facebook, YouTube, Twitter, LinkedIn […]
Is Face to Face Networking Dead? Part 2
The web is a big equalizer for small businesses. Your business can get found by creating remarkable content – that is – interesting content that people want to share. This approach, called Inbound Marketing, uses content to draw people to your business when they are looking for your product or service. The more content you […]
The Importance of Website Analytics
The thing I love about online marketing is how accountable it is. Whether it is with a website, social media, email marketing, or pay-per-click advertising, you can track activity, measure performance, and determine Return On Investment (ROI). Website analytics are very important in helping businesses determine the effectiveness of their online presence and their ROI. […]
An Effective Web Presence for 2010
Businesses want the most effective ways for potential customers to be able to find them. Potential customers often proactively seek products and services out, and are more often doing so by searching the web. For many businesses, it is a real challenge to show up prominently in web search results, and it is very difficult […]