The St. Charles Community College Continuing Education Department is offering a Social Media Marketing series of classes this spring. Download the Social Media Marketing series flyer Social media continues to become a major component in developing an overall marketing strategy. It is easy to use and very popular, but using it effectively can be a challenge […]
What is Social Customer Relationship Management?
Social Customer Relationship Management (sCRM, or Social CRM) has become an important tool for businesses. Learn what sCRM is in this presentation. The July TechComm meeting covered an emerging set of tools to help you create a Social Customer Relationship Management Solution. Topics include: How do you move from Facebook, Twitter, and LinkedIn to build […]
Which is Better for Driving Sales – Email or Social Media?
Businesses are always looking for better ways to drive sales. Many businesses have rushed to embrace the power of Social Media as a way to market the business. Email marketing is often overshadowed as a key marketing strategy by the allure of social media marketing. In a recent CNN article citing a new report from […]
SEO Copywriting – Why is it so important for Small Businesses?
Developing copy for your website is a challenge for many small business owners. Too often, the copy that I see on many small business websites consists of a general paragraph followed by bulletpoints. And the bullet pointed items do not have additional pages to expand upon them. Search Engine Optimization is ever changing, and […]
The Importance of Google+ Local Reviews
Google+ Local (formerly known as Google Places) is one of the most important components to an online marketing strategy for small businesses to focus on selling products and services in a specific community (geography). Google+ Local results show up as those red balloons that show up on a map of search results. As an example, […]
The Real Skinny on Search Engine Optimization
For most small business owners I talk to, the primary reason for developing a website it to improve their ability to be found online – referred to as Search Engine Optimization (SEO). Let me say this right up front – SEO is hard work. It’s not easy or cheap. And it is constantly changing. We’ve […]