Even as businesses have learned how to use social media to advertise their services and products, a familiar marketing tool – the press release – is still a valuable way to reach both new and existing customers. At Changescape Web, we consider press releases a valuable component of almost small business marketing strategy.
Press Releases
Press releases have changed over the years, but they remain an important tool for both large and small businesses. Most large companies routinely use the power of press releases to keep themselves in the public eye. We find that many small business owners aren’t sure how to leverage press releases. The purpose of a press release is to make news, get attention, improve brand awareness and perception, and attract more business. Your business story is unique and press releases are a great way to get your company’s story out to a larger audience.
Today’s press releases are no longer limited to traditional print media. Social media is giving press releases alternative publishing options. Posting a press release on your business website and promoting it through social media platforms or online press release distribution services allows you to communicate to a mass audience and target specific audiences.
A Few Benefits of Press Releases
-
Effective public relations and marketing toolImproves SEO and website traffic
-
Improves SEO and website trafficGives your social media a boost
-
Gives your social media a boostBuilds your credibility and authority
-
Builds your credibility and authorityProactive and positive reputation management
-
Proactive and positive reputation management
How Do Press Releases Help SEO?
Search engines reward websites that provide new, relevant content with better rankings. A professionally written and widely distributed press release can help your business gain coverage in both local and national news outlets, trade publications, blogs and other targeted publications. Posting press releases regularly and driving traffic to them via social media, online distribution and major media sites can help your business website achieve higher ranking in search engines.
Press releases are branding and credibility tools that can generate social signals and online mentions, and can generate direct targeted and organic traffic back to a website.
Relevant Topics for Press Releases
Any business is capable of creating a newsworthy story which is what a press release is. Here are just a few times to issue a press release:
-
Starting or expanding a businessIntroducing a new product or service
-
Introducing a new product or serviceReceiving an industry award
-
Covering a new service area
-
Receiving an industry award or certification
-
Announcing a new business partnership
-
Launching a website or redesign of a website
-
Announcing a webinar or podcastParticipating in a local charitable event
-
Participating in a local charitable eventAnnouncing the release of an eBook or other publication
-
Announcing the release of an eBook or other publication
Press releases can be powerful for small business owners. The key is to include them in your overall marketing strategy. Changescape Web can help you plan and create a series of press releases designed to increase your brand awareness, drive traffic to your website, and gain a competitive advantage over your competitors.
Order Press Releases
You can order a single press release, sign up for one press release per month and add additional distributions using the order form below.
