Building a Sales Funnel That Converts
The intent of the Sales Funnel in a Day Workshop is to guide the creation and execution of marketing materials that are proven to increase engagement among your customers and leads, increase your conversion rates to make the phone ring or to capture lead forms, and to grow your business.
As a StoryBrand Certified Guide, we use the StoryBrand Marketing Framework to create a clear and compelling message. We then execute that message across the key pieces of marketing collateral to create a powerful sales funnel to generate leads and drive sales.
These workshops are valuable for small businesses who want to jumpstart their growth, as well as for teams that need to come together across the organization to develop a clear message that they can implement themselves.
Here’s what we accomplish in a single day:
- Clarify your message
- Design a lead converting web page
- Create a Lead Generating offer (such as a PDF, eBook, or Checklist)
- Create a 4-5 automated email follow-up series to nurture leads
- Write a sales letter that converts
- Gather testimonials to add trust
- Design an ad campaign to drive traffic to the lead converting web page
Sales Funnel in a Day Workshop Detail
A more detailed breakdown of these solutions is provided below.
Clarify Your Message
We’ll use the StoryBrand Brandscript to create a clear and compelling message. The BrandScript we create will be used throughout the rest of the materials we create in the workshop
Design a lead converting web page
Websites that are full of noise can kill potential sales. Using the message you created in your BrandScript, we’ll walk you through each section that should appear on your homepage or landing page to make sure your site is working for you, not against you. We’ll usually start with the home page then create 1-2 additional pages as needed.
We’ll develop a wire-frame of the main page we are working on that includes suggested site layout and web page copy
Lead Generating Offer
Since customers don’t typically buy on initial impulse, it’s important to offer a transitional call to action so that potential customer have a low-risk way to continue their engagement with your brand. We’ll create a lead- generating asset is a valuable piece of content that helps establish you as the authority in your field of expertise and captures an email address of a potential customer. These lead-generating offers are typically eBooks, Guides, or Checklists.
During the workshop we will not have time to write the entire lead generating asset, but we will create the title, outline the headings and key points we want to include
Email Nurturing Campaign
We will create an automated email sequence of 4-5 emails that helps to nurture leads and turn them into customers for your product or service. The email sequence will close with an effective sales letter so that this nurturing campaign turns into at 24/7 sales force. The sales letter also can be used as a stand-alone email or it can be used in direct mail campaigns. We typically use ActiveCampaign, Mailchimp, or InfusionSoft to build these campaigns.
Gathering Customer Testimonials
In the workshop will identify customers that we want to reach out to and ask for testimonials specific to the product or service that we are doing the workshop on. We’ll go through the questions to ask your top clients to capture stories of transformation that resulted from your product or service. These become critical to entice potential customers and will be used in the wire-frame, emails, lead generator, and sales letter.
Ad Campaign Design
If you do not already have a strong email list, or you want to collect more relevant email addresses from potential customers, you have to drive traffic to the sales funnel. We will design an ad campaign that will be used for one of the following: Facebook ads, LinkedIn ads, Google AdWords, or Direct Mail.
Building the Sales Funnel
The Sales Funnel in a Day Workshop can be executed in a couple of ways:
- Done For You – We can conduct this workshop and create the entire sales funnel for your business
- We Facilitate, You Build – We guide your team to clarify your message, outline the plan, review your work, and you implement the components
Ready to get started?
Please contact us to learn more about how our Sales Funnel in a Day Workshop can grow your business.