Website Design and Development
Websites have changed in the last several years. It is no longer acceptable to build a website and fail to make any updates for months or years. Now websites are all about content creation, lead generation, and lead conversion.
Changescape focuses on building content driven websites that are lead machines. The content driven approach is key to being found on the web. The more content you create, the more opportunity you give the search engines to find your website. Get found and grow your business.
Your website is the way you connect with your audience, generate website traffic, and create qualified leads. It is important for new client acquisition as well as for client retention.
Changescape can help you design a website or refresh an existing website. Changescape focuses on the visual look and feel, usability, and effectiveness of website design. This includes graphic design, font, layout, color scheme, CSS, site map, search engine optimization, and other design considerations. Watch the Key Home Page Design Elements Webinar to learn more about what should be on your website home page.
Having the right material on your website is critical. Content is one of the most important factors for findability and for conversion. Changescape can help you develop the right copy for your website.
Websites have many purposes and are designed for different audiences. While visual appeal is important for any website, the usability and purpose are also important factors. Changescape works with each client to understand their business goals and objectives. This allows Changescape to develop a customized website which meets your specific business needs.
Website Management and Analytics
Analytics help you track the behavior of visitors to your website. Managing this information helps determine the effectiveness of your website content. Changescape can set up analytics for your website so that you can evaluate the effectiveness of your site. Changescape also provides a website management service that reviews your website analytics and provides recommendations for improving website performance.
Developing a website is only the beginning. The web changes at a rapid pace. Websites need new content and monitoring to remain relevant to search engines. This allows potential customers to search for and locate your products and services via the web. Changescape offers a full range of website maintenance options. These services range from website redesign to creating new content, changing web copy, adding pages and improving usability.
Domain Name Registration and Hosting
Changescape is a complete solution provider which includes domain name registration and renewals, as well as hosting solutions. Changescape domain name registration and hosting solutions are effective and affordable. We manage this process for you so you can focus on what is important for your business.