Marketing Guides for Small Businesses

The Marketing Guides for Small Businesses Podcast was started in 2020 by Ken Tucker, Founder and Marketing Solution Architect of Changescape Web.

The Marketing Guides for Small Business Podcast is available all the major podcast platforms, including Apple - https://podcasts.apple.com/gb/podcast/marketing-guides-for-small-businesses/id1530948547

We've had several guests like Jay Baer, John Jantsch, Shaun Clark (HighLevel), Mike Michalowicz, Andrea Vahl, and Dr. JJ Peterson (Marketing Made Simple and StoryBrand).

"We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company and what shiny, new marketing concepts to leave alone.

Who are we? Your hosts are a team of established and active marketing agency owners who cover one key marketing topic in each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Artificial Intelligence (AI), Marketing Analytics, and Return on Investment."

Our Guides are: Ken Tucker and Paul Barthel of Changescape Web: https://changescapeweb.com/; Ian Cantle of Outsourced Marketing Inc.: https://www.outsourcedmarketing.ca/ and Dental Marketing Heroes: https://dentalmarketingheroes.com/; and Jeff Stec of Tylerica Marketing Systems: https://tylericasystems.com/

Check Out the Marketing Guides for Small Businesses Episodes

Episode 274 – Why Great Content In The Age Of AI Search Is No Longer Enough
Episode 273 – How To Market Your Startup – The Right Way To Fast Lead Generation
Episode 272 – Local SEO Stats: Why They Matter and What Actions to Take to Master SEO in 2026
Episode 269 – Liana Ling on What Changes When You’re No Longer the Bottleneck
Episode 268: The 10 AI Marketing Shifts Every Small Business Must Understand in 2026
Episode 266 – Short-Form Video & Visual Storytelling
Episode 265 – E-E-A-T For Rankings: Why Authority Everywhere Beats Keywords on Your Website
Episode 251: Your Brand Is a Vibe: Small Business Marketing in the AI Era
Episode 243 – The 12 Hottest Marketing Trends You Can’t Ignore in 2025 (And How to Leverage Them)
Episode 249: Special Guest – Perry Belcher
Episode 246 – Google Web Guide – The Future Of Google Search
Episode 241 – Local SEO – A Deeper Dive

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