Changescape Web was founded in 2005 by Ken Tucker, Owner and Marketing Solution Architect.
Many businesses struggle to be found online. At Changescape Web, we build websites that generate customers so our clients can grow and thrive.
We specialize in digital marketing: marketing strategy, website design, search engine optimization (SEO), social media marketing, content marketing, lead generation, and marketing automation.
Changescape Web Founder and Marketing Solution Architect Ken Tucker is a Master Duct Tape Consultant, a StoryBrand Certified Guide, and a Business Made Simple Coach.
The combination of Duct Tape Marketing, StoryBrand, and Business Made Simple is powerful for developing a business and marketing strategy because they address different yet complementary aspects of business growth:
Duct Tape Marketing
Strength: Practical, actionable tactics. Ideal for small businesses to get the most out of their marketing budget.
Focus: Helps you define your ideal customer, develop a bespoke marketing system designed for the business, and implement marketing strategies that get results quickly.
Contribution to Growth: Provides a "get things done" marketing approach, helping you attract new customers and generate leads through an effective marketing system.
StoryBrand
Strength: The power of story to connect with your audience on an emotional level.
Focus: Helps you create a clear message that resonates with your ideal customer, highlighting their problems and your solutions.
Contribution to Growth: Storytelling builds trust and fosters deeper connections, leading to increased conversions and sales, customer engagement, and brand loyalty.
Business Made Simple
Strength: Provides a clear framework for understanding the key components of a successful business.
Focus: Simplifies complex business concepts using the airplane analogy. It helps you see how leadership, marketing, sales, product development, operations, and cash flow work together.
Contribution to Growth: Offers a holistic view of your business, allowing you to identify areas for improvement and optimize your operations for sustainable growth.
Together, these frameworks offer a powerful combination:
- Actionable Strategies: (Duct Tape Marketing) translates broad business concepts into practical and strategic marketing actions and systems.
- Emotional Connection: (StoryBrand) adds a human element to your marketing, differentiating you from competitors and fostering stronger customer relationships.
- Holistic View: (Business Made Simple) ensures all aspects of your business are aligned and working towards the same goals.
By combining these elements, you can develop a marketing strategy that is:
- Effective: Delivers tangible results through practical tactics.
- Compelling: Connects with your audience on an emotional level through the power of story.
- Sustainable: Creates a solid foundation for growth by optimizing all areas of your business.
This combination empowers you to not only attract new customers but also build brand loyalty and create a thriving business!
Additionally, Ken has taught social media marketing and content management systems at a local college and is the author of:
Content Marketing for Local Search (co-author, published Sep 2019 and an Amazon Bestseller in the Marketing Category)
Learn About Ken Tucker’s Books - https://www.amazon.com/Ken-Tucker/e/B06XT3FDG5/
We are a US-based company based in the Midwest.
Changescape Web Core Values
Helping our clients become wildly successful.
Our top priority is helping our clients grow their businesses. We do this by taking a comprehensive, holistic approach and utilizing an omni-channel Digital Marketing System. As a StoryBrand Certified Guide, a Business Made Simple Coach, and a leading Master Duct Tape Marketing Certified Consultant, we view digital marketing as a fundamental business tool integral to a company's growth and success.
Building strong, lasting relationships with our clients.
We strive to become long-term partners with our clients. We take the time to truly understand all facets of their business and, armed with this knowledge, develop a marketing system based on the Six Pillars –Marketing Strategy, Website Design, Search Engine Optimization, Social Media Marketing, Lead Generation, and Marketing Automation—to create an effective digital presence.
We have worked with clients across many industries, including home services contractors, professional services providers, brick-and-mortar businesses, and online stores. We are experts at Local SEO and Lead Generation.
Commitment to professional & personal growth.
The world of online marketing is constantly changing–new technologies, new guidelines, and new strategies. We work hard to keep up with the latest industry news and trends to provide expert, impactful solutions for our clients.
We take our jobs very seriously, and as a result, we invest in our continuing education. Marketing has changed and continues to change at a rapid pace. It now requires strong technical expertise, creativity, and effective project management in order to excel at what we do.
We also believe in indulging our personal interests. Continuing to learn about various subjects helps us be more well-rounded, engaged, and creative–qualities that carry over into our work.
Supporting our communities and causes that we care about locally and globally.Supporting our communities and causes that we care about locally and globally.
We strongly believe in community service and supporting organizations whose missions align with our values. Some of the organizations that Changescape supports are Room to Read and the Climate Reality Project.
We Give Back
Changescape Web is proud to provide Pro Bono Marketing, Website Design, Hosting, and Maintenance support to Habitat for Humanity of St. Charles County - https://habitatstcharles.org/
We also provide pro bono marketing to the Modern American Dance Company (MADCO), a 501 (c) 3 non-profit organization. MADCO uses dance to entertain, educate, collaborate, and build community through innovative dance experiences. It is one of the longest-running professional dance companies in St. Louis. Mr. Tucker currently serves as the MADCO Board President (since 2019) - https://www.madcodance.com/
Our Passion Fuels Your Success!
It's often said that people should love what they do, and at Changescape, we truly do! Each day brings new challenges and opportunities for us to tackle. It's incredibly rewarding to brainstorm solutions for our client's problems and then put those plans into action. Our passion for our work drives us forward every single day.