As the old saying goes, people buy from people they trust. But how do you establish and maintain trust? Here are five ways that you are completely in control of each day. Look Like A Pro Like it or not, in this world looks matter. A professional appearance instills confidence in the customer that you […]
6 Books That Make Great Gifts for Customers
Giving gifts to professional contacts can be a fraught endeavor. A bottle of wine? Maybe she doesn’t drink. A gift card? How impersonal. But a book? Books can be just the right balance. They tell your contact or colleague that you put some thought into their gift, but they’re not overly personal. And if the […]
5 Marketing Strategies to Drive Sales During the Holiday Season
The holiday season isn’t just approaching — it’s here. If you haven’t started planning out your marketing strategy for Q4, it’s time to get going! With the mad crush by marketers and advertisers to make the most of these prime shopping months, it can be hard to stand out. No single solution will make all […]
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