Customer Generation Machine®

4-Week Coaching Program to Show You How to Get in Front of Highly-Quality Leads to Grow Your Business

Get the Phone to Ring, Get Your Schedule Full or Get Customers in Your Door 

Watch this video to see what is included in the Customer Generation Machine®

Choose the Program that Fits Your Business

Professional Services 2

Professional Services: 

Designed for Coaches, Consultants, Attorneys, Architects, Accountants, Financial Planners, Advisors, Engineers, and IT Companies.

Service Area Business

Local Service Area: 

Painters, Roofers, Electricians, Plumbers, General Contractors, Home Remodelers, HVAC Contractors, Landscapers, Power Washers and more.

Brick and Mortar 3

Brick and Mortar:

Businesses get customers in their doors like Restaurants, Gyms, Salons, Martial Arts, Spas, Chiropractors, Dentists, Boutiques, Retails Stores.

A Systematic Approach to Developing a Marketing Strategy and Plan to Get Customers

  • Do You Struggle to Steady Stream of Get Qualified Leads or Customers In Your Doors?
  • Do You Feel Like There is No Consistency in Your Marketing Efforts?
  • Do You Waste Time Chasing Leads Only to Find Out They Aren't A Good Fit or Can't Afford You?
  • Are You Closing Deals and Getting New Customers?
  • Frustrated That Your Competitors Show Up For Local Searches and Your Business Doesn't?
  • Are You Overwhelmed By the Choices of Where to Start and What to Do When It Comes to Marketing Your Business?
  • Do You Struggle to Maintain Steady Growth?

Put Your Business On a Path to Growth

Step 1 Target

Pick Your Track: Select from Professional Services, Local Service Area, or Brick and Mortar.

Customer Generation Machine Training

Complete the Training: In 4 short weeks you'll learn what is important to grow your business and create a plan to do so.


Get More Customers: Once you've completed the course and implement the plan you'll generate new customers

What Is the Customer Generation Machine®?

We take the essential elements of creating a Marketing Plan designed for your business, walking you through the process in just 4 weeks.  Each session will include exercises for you to do, with feedback from a true expert marketing consultant. At the end of the 4 weeks, you will have a plan of action focused on generating more leads and customers.

The Customer Generation Machine® includes:

  • 4 individual training session with a true marketing expert 
  • A Complete Training Manual with all the details of the course for your reference
  • Worksheets for you to create a marketing plan for your business
  • Full email and phone support during the training
  • Post-Course Follow-up session for accountability
  • 100% money-back guarantee if you are not satisfied

Customer Generation Machine_CHANGESCAPE-WEB-LOGO

What's Covered Each Week of the Customer Generation Machine®?

Once you select the track that fits your business, we'll get started. In the training we'll focus on dialing in your messaging and differentiation and create a laser focus on your ideal customers. Figure these out and it will transform your marketing! We'll train your optimize your web presence, build a lead generation machine, how to turn leads into customers and customers into great referral sources.

  • Week 1 - Dial in your messaging and differentiation and laser focus your ideal customers
  • Week 2 - Optimize your website using the core elements that make it stand out and attract leads
  • Week 3 - Build your content platform to generate leads, and turn those leads into customers. Then turn those customers into raving fans who refer you
  • Week 4 - Create marketing channels that establish you as an trusted expert
  • Bonus - Post-course followup for accountability and to make sure you stay on track

There are 2 options you can choose from

Once we receive your completed intake form, we will send your customized training manual and schedule your training start date.

Do It Yourself

We Train You and You Do the Work

$999 one-time fee* (Brick and Mortar)

$1499 one-time fee*

Done For You

We Interview You and We Do the Work

$1999 one-time fee* (Brick and Mortar)

$2999 one-time fee*

* Investment varies based on the track

Frequently Asked Questions

What's the difference between the Do It Yourself and the Done For You Option?

With the Do It Yourself option, we'll guide you through the training and go over that materials in the workbook, and then assign you homework that we will provide feedback and recomendations on.  In the Done For You Option, we'll go through the same training but then we will interview you or your customers and create the materials for you at which point you can decide how you want to implement your marketing system.

What is different between the Professional Services Business Track, the Local Service Area Business Track and the Brick and Mortar Business Track?
The training as it relates to strategy is basically the same - we'll look at clarity of message, key differentiation, and ideal customers. All tracks will include a lead generation funnel, but the type of funnel we create will be different depending on the track do to the typical transaction values of a new customer as well as the length and complexity of the sales cycle. What emphasis is placed on content, search engine optimization, social media etc will vary by track.

Why does the investment vary based on the tracks of Professional Services Business, the Local Service Area Business and the Brick and Mortar Business?
The training is focused on creating the optimum plan for a business. The efforts, complexity and topics for Brick and Mortar businesses are different than Professional Services businesses, and likewise from Local Service Area businesses.  So the investment reflects these differences.

Is Group Training Available and If So Is There A Discount? the tracks of Professional Services Business, the Local Service Area Business and the Brick and Mortar Business?
The training is specific to a track (Brick and Mortar businesses, Professional Services businesses, and Local Service Area businesses) so Group Training is available for the track.  We do require between 5-10 per group and discounts are available based and group size and makeup.

What is the 100% Money Back Guarantee?

We are so confident in what Customer Generation Machine® can do for your business that we are willing to give you your money back if you are not satisfied with your results. If you don't feel like you're receiving the value promised from the program, just let us know and we will refund your money - No questions asked. We just request that you tell us how we could improve our services to better suit your needs and/or meet your expectations.

Can I switch from the Do It Yourself to the Done For You?

Of course, this program can be intense and it does require homework and we do our best to hold you accountable but ultimately it is up to you to get the work done. If at any point, you feel like you are falling behind, struggling with the material, or should prioritize your time on other aspects of your business we are happy to take over and do it for you. Of course you still get the sign-off on what we deliver.

What do I do if I have a question (or need to make changes) once we get started?

You can contact us anytime by contacting us at

Meet Your Master Marketing Consultant for the Customer Generation Machine®

Ken Tucker Chief Marketing Strategist

Ken Tucker  

Ken is the founder and Chief Marketing Strategist of Changescape Web, a technology based marketing agency specializing in creating websites that generate leads, search engine optimization, social media marketing, and marketing automaton. 

Ken is a Master Marketing Consultant certified by Duct Tape Marketing, a Duct Tape Marketing Professional Services Marketing Expert, and an SEO for Growth Certified Consultant,. He is the co-author of the best-selling books Content Marketing for Local Search, Reputation Management: Marketing Guides for Small Business, and the author of Social Media Marketing for Restaurants, all available on Amazon.

June 2023 Badges CSWeb