We’ll develop a comprehensive marketing strategy for your business
Everyone’s talking about the best ways to market your business, right? We all know that most businesses waste an enormous amount of money on marketing. But what almost no one understands about marketing your business is the concept of marketing maturity. It’s not social media that helps you create massive business growth, it’s developing a real marketing strategy from a real marketing company.
If you are tired of:
- Not gaining momentum for your business growth
- Guessing at what marketing tactics will work best for your business
- Missing out on the amplification that you can get with an integrated marketing strategy
- Being frustrated with the results of the latest marketing tactic/solution of the day
- Deciphering the latest gobbledygook from marketing and technology
- Being disappointed with social media not delivering results that translate into revenue and growth
- Talking about your products and services with potential customers like they are a commodity
- Drifting without any REAL marketing plan
Then it’s time to take control of your marketing strategy. Not your marketing tactics…. Your marketing strategy.
Once you have developed a mature marketing strategy that fits your business, you’ll discover that:
- You can attract clients that are ideal for you
- You understand the lifetime value of a client
- You have a clear message that resonates with your clients
- You can stand out in ways that make the competition irrelevant
- Clients expect to pay a premium to work with you
- You can identify the most profitable ways for you to attract new business
What You Get with our Marketing Strategy First Engagement
- Initial Getting Started Discovery Meeting – During this call we’ll learn about your current marketing efforts as well as future goals and objectives.
- Total Online Presence Audit – The engagement begins with an audit of your current online presence, which includes a look at your website effectiveness, user experience, SEO, online reputation, content, social media, online ads, and competitive landscape. (We’ll discover technical issues to fix here.)
- Asset Audit Questionnaire - The secret to building low-cost, high ROI marketing campaigns is utilizing assets and capabilities that you already have on your team. This is a thorough audit of all your key marketing and sales assets, including team skills, unearth and index the half-complete projects, and the under-utilized marketing collateral (videos, audios, pdfs).
- Core Message and Ideal Client Persona Development – We’ll interview 6-10 ideal clients to discover your most effective competitive advantage. You will receive access to interview summaries, ideal client profiles, and our recommendation for your clear core message. This will result in the creation of the positioning and messaging strategy to build on.
- Content Roadmap – Based on our keyword research we’ll build core content hub themes and sample hub topics to build a content calendar for 12 months.
- Customer Journey Map – Using our proprietary Marketing Hourglass technology we’ll create a roadmap of suggested marketing tactics for each of the phases of the Marketing Hourglass: know, like, trust, try, buy, repeat and refer.
- Competitive Landscape – Detailed summaries and a report on competitive factors for 3 of your top competitors.
- Marketing Systems Map - Create Marketing Systems Maps that are clear and easy to read, consistent in structure, and comprehensive in strategy. You’ll use it to systematize the marketing strategy and systems for your clients, to identify gaps and ideate new strategies, and most importantly, to concretely communicate the strategy to your team.
- Priority Growth Recommendations – We’ll recommend the 4-6 of the highest-impact strategies identified and mapped out as the next steps.
- Final Presentation of Findings – once we complete our work we’ll schedule a time to meet with you and your team via video conference to deliver the items above and map out what we believe are your best next steps.
The entire process takes about 30-45 days
From this point, you have several options for how to put our recommendations into action. You can implement changes and tactics with or without guidance and oversight from us, you can have us manage your ongoing marketing, or you can outsource marketing efforts to us or another marketing solution provider.
When you receive the findings from our marketing strategy findings you’ll have a clear direction for standing out in the marketplace, a plan for attracting your ideal client, and a roadmap of the most effective tactics to support your strategy.
Let us help you grow your business
Take the next step to growing your business in a predictable way, with a Marketing Strategy First Engagement. Once you complete the purchase, we’ll reach out quickly, schedule a time to talk, and kick off the project with a simple intake form. The estimated time to deliver your marketing strategy first plan is 3-5 weeks after completing our first meeting.
100% Money-Back Guarantee
Changescape Web is ready to help you grow your business by putting Marketing Strategy First. And we’re so confident in what this program can do for you that he’s offering a no-risk, money-back guarantee. If you are not satisfied, after reviewing our strategy findings, we’ll refund 100% of your payment for ANY REASON. No questions asked. Just tell us what we need to do to improve!
So what are you waiting for? If you’re tired of wasting money on marketing that doesn’t work, it’s time to start with Marketing Strategy First. Just click on the button below to get started or to schedule a consultation. We can’t wait to help you grow your business.