We are thrilled to announce that Changescape Web is now a Yelp Advertising Partner and a Yelp Agency Certified Expert! With resources & support available to us exclusively through this partnership, we can optimize your presence on Yelp and manage search advertising campaigns on your behalf.
Advertising on Yelp gets you in front of consumers…
- at scale. There are 100MM unique visitors to Yelp each month.
- with intent. 97% make a purchase after visiting Yelp.
- at the moment of decision. 85% of searches on Yelp are unbranded.
Sources: 1 comScore Media Matrix, 2019 | 2 SurveyMonkey Audiences, 2019 | 3 Yelp Internal Data, 2019
Why Yelp Matters: Yelp Gets You in Front of Consumers… For All Industries
Yelp plays a major role in the customer journey. Yelp users are looking for a solution with a strong intention to make a purchase, but the majority haven’t chosen a company when the search (based on research and the types of searches that are done – problem-based, not brand-based searches).
In fact, Yelp ads convert at 3x the rate of Google Ads.
Yelp users are looking to make a purchase. If they are on the Yelp website or using the Yelp App, they are ready to buy!
Yelp is Only For Restaurants, Right?
This is one of the biggest myths about Yelp. Sure, there are tremendous benefits for restaurants, nightlife and food related businesses. BUT Professional and Home Services businesses are searched heavily as well.
Over 6.9B Annual searches happen on Yelp in various categories from Restaurants to Home Services... check out the stats below:
Sign Up For Our Yelp Ads Programs and Get a Free 4 or 5-Night Hotel Stay in Mexico!
We’re excited to help you leverage the positive impact of Yelp. Watch this webinar to learn more about busting myths about Yelp myths and why Yelp is SO important for local businesses.
How Yelp Helps with Local SEO
Have you ever noticed that when you do a search for a solution plus a location a Yelp “Top Best” list article shows near or at the top of the organic search results? So if your business isn’t ranking high on the first page of Google, the Yelp article might be what the user clicks to find a provider. And even if you rank on the first page of Google, if you’ve optimized your Yelp profile and have strong Yelp reviews, you are likely to get listed in the Yelp top list, giving you an additional chance of being found.
By the way, Yelp’s reach extends beyond the Yelp app and the Yelp website.
- Apple Maps and Siri – Yelp is integrated into Apple Maps and Siri in hundreds of millions of iPhones.
- Voice-controlled search – Yelp’s partnership with Alexa offers consumers an even easier way to discover businesses near them.
- In-dash navigation systems – Yelp is programmed into the dashboard of smart navigation systems in most cars driving off the lots.
- Yahoo and Bing – Yelp is used in the local search results of these search engines
While Google is the dominate player in local search, Yelp also plays a very important role since it's data is used by most of the popular non-Google searches for a local business.
Optimizing Your Yelp Profile is Very Important and Often Overlooked.
A Yelp Enhanced Profile provides an average increase of 38% in traffic and customer leads compared to a free profile. It removes competitor ads from your profile, allows you to add additional business information, create a slideshow of your photos, and create up to four portfolios to highlight your products and services.
It also gives you a post-scheduling tool called Yelp Connect, which allows you to post new content, including short videos.
A well written business information section is also an essential part of an optimized Yelp Profile.
The Benefits of Working with a Yelp Advertising Partner
As a Yelp Advertising Partner, we've invested considerable time and effort to learn the benefits and features of the Yelp App. We serve our clients and focus on the solutions that best fit their goals and objectives, not driving up trying to meet sales quotas (such as when you work with the Yelp inside team directly.
We love Yelp, but their inside direct to business sales team is insufferable... The great thing is, when you work with a Yelp Partner like Changescape Web, you will stop getting those obnoxious Yelp sales calls.
As a Yelp Ad Partner, we can provide:
- Strategic, Professional, ROI-drive Ad Campaign Management
- Campaign optimization tools like call tracking, UTM tracking, and more
- Bundled pricing and free upgrades (when available)
- Ad spend boost only available through a Yelp Advertising Partner
- Expertise in optimizing your Yelp Profile for SEO
- Expert Yelp Profile Management with slideshows, portfolios and Yelp Connect
- Support from a dedicated Yelp team
- Reporting and Omnichannel integration to amplify results