How to fill your HVAC Business with 5-10 New Clients every single week

By using our "Offer Focused Funnel" System.

The Problem Most HVAC Contractors are Facing in 2024

The biggest problem in any HVAC business always comes down to one simple thing... "How do I generate more CLIENTS without overspending to get those clients through the door?" In short, how to we market to new customers and get a good return on investment with our marketing?

In 2024, HVAC Contractors have to deal with a host of issues that are making it more and more difficult to get new clients booking appointments without overspending.

We cover the following:

  • Part 1: The 4 reasons it's gotten harder for HVAC Contractors to get new clients in 2024
  • Part 2: The 2 core things your HVAC business has to do in order to be attractive to new potential clients.
  • Part 3: The 4-Step Process we use to attract new HVAC customers on auto-pilot
  •  Using a compelling offer and closing system we call our "Offer Focused Funnel System".
  • Part 4: How to implement this strategy in your business starting this week.

Let's Dive In

Part 1: The 4 reasons it's gotten harder for HVAC Contractors to get new clients in 2024

Like it or not, it's more difficult to get clients now than it used to be. There are a lot reasons for that but we can organize all of those reasons into the following 4 categories.

The 4 Reasons it's gotten harder to get new clients in the last 5 years.

  1. Increased Local Competition
    You've probably noticed it happening in your local area over the last few years. There has been a huge increase in the number of direct competitors opening up shop all over the country and this can easily amount to there being less clients to go around for every veterinarian in the area. 

    The general public often doesn't understand the difference between you and your competitors at a glance so, with this increased presence of competition, it's important that we do things to help our business stand out (more on that in the next section).
  2. Decreased Visibility in your Local Marketplace
    Too many times, we see businesses get comfortable with their place in the market and they just stop marketing their business to new customers. While this can work for a short period of time for more established businesses, that eventually leads to all kinds of problems as existing clients will move on. It's incredibly important that we have a marketing plan to constantly expose new potential clients to our business so that we don't fall victim to "Existing Customer Creep".
  3. Lack of focus on Client Education 
    One of the biggest business killers is failing to educate your marketplace. Whether it's done in person or online, it's important to always give away a certain level of your expertise for free in order to exhibit that you're an expert in your field. This is one of the easiest and most effective ways to distance yourself from the competition in your local market and to brand yourself as the only choice for your potential client's needs.
  4. Not Utilizing the Internet as a Primary Marketing Medium 
    The cheapest and most effective way to reach your customers is through the internet. Whether that be your website or via your social media channels, these are the best places to reach your potential user base and educate those folks about why your business is the only choice when they need services like yours.

With all of those things working against us, how do we combat them and become more attractive to the potential clients in our Local Markets?

Part 2: The 2 core things your HVAC Business has to do in order to be attractive to new potential Clients

There are two core things that every business out there has to do right now in order to be more successful and to attract more people to their front door.

The 2 core things HVAC Contractors Must do to attract more new Clients Right Now

  • #1: Increase your Business' Visibility 
    One of the most important things that we can do right now is to make sure that our business is a part of the "conversation" in places where our potential clients are already hanging out. We have to seek out the places where those folks already exist normally and make our business a part of that (more on how we do that in the next section).
  • #2: Educate all of those "New Eyeballs" 
    Once we are in front of all of those new people, we need to make sure that we have educational content in front of them that will exhibit our expertise and help them wrap their heads around the true nature of the problem that they are trying to solve. When we educate our market, we deliver "results in advance" to them. This causes them to bond with our business before they ever step foot through our front door. This creates a desire to work with you over your competition.

That all sounds good in theory, but how do we actually increase our visibility and then educate all of those "new eyeballs" on the value behind what we do everyday in our business?

Discover Where Your Lead Generation Falls Short and What You Can Do About It Right Now!

Part 3: The 4 Step Process we use to attract new HVAC Customers with Offer Focused Funnel System to get 5-10 new clients each month

To be successful we have to make sure that we are getting in front of our audience more easily and more often. We also have to make sure that we're doing it in a way that isn't going to cost us an arm and a leg. We've had a ton of success doing that by following the formula that we explain below.

The 4-step Process that we use to Attract HVAC Customers using our Offer Focused Funnel System to get 5-10 new customers each month

Step #1: Create An Amazing Offer

Special Deal

We'll work with you to craft an amazing, relevant offer that matches the need of your ideal client that gets them to take action.

Step #2: Capture the Lead

Capture the Lead

We'll create an ad that drives your ideal client to a high-converting landing page to claim the offer, with an additional offer for fast action.

Step #3: Lead Follow-up

Lead Follow-up

We'll automate the follow-up by sending reminder emails and texts to get people in the door as clients. We also prompt your team to call the lead to get the appointments set - to ensure claimed offers become paying clients.

Step #4: The Internal Upsell

Internal Upsell

We need to get the client to come back, then come back again. When they come back that third time they tend to become a long-term client. We'll train your team on how to create a clincher offer, and subtly leverage the internal upsell.

Why is this Strategy is so Effective?

Crafting a compelling offer means it has to be of high value to the person, aligns with when they need the solution, and gives them a reason to claim the offer NOW using urgency (timed offer) and scarcity (limited number). Our system is built to do the heavy lifting for you, and our experts ensure that you have the right offer delivered to the right audience at the right time.  We also work with your staff to ensure that we create a program to keep them coming back as a client, improving the overall lifetime value of that client while keeping the client acquisition costs low.

Part 4: How to implement this strategy in your business starting this week

The key to making big changes to your HVAC Business's new customer flow to take action fast. 

You can implement all of the above information yourself, send it to the marketing agency that your business works with, or you can reach out to our team at Changescape Web and we can talk with you about implementing it in your business now. You can reach our offices by calling the number at the top of the page (next to the menu) or you can sign up for this service now by clicking here.

I'm also always here to answer any questions that you might have about this article (for free of course). You can email me using my contact information below. 

I hope you find this approach helpful. Send me your success stories after you put it into use! I can't wait to hear about your results.

Want to get started and beat your competition?

We only work with a limited number of HVAC Contractors in each area, so make sure you lock in one of the spots we work with in your area and lock out your competition!

HVAC Marketing and SEO by Changescape Web

Ken Tucker PCA Expo2020

Our founder, Ken Tucker, presenting at the 2020 Painting Contractors Expo.  We've done several educational webinars and podcasts. We're excited to bring our knowledge and expertise to HVAC Contractors.

Ken is the founder and Business and Marketing Solution Architect of Changescape Web, a technology based marketing agency specializing in creating websites that generate leads, search engine optimization, social media marketing, and marketing automaton. 

Ken is a StoryBrand Certified Guide, a Master Marketing Consultant certified by Duct Tape Marketing and a Certified Business Made Simple Coach. He is the co-author of the best-selling books Content Marketing for Local SearchReputation Management: Marketing Guides for Small Business, and the author of Social Media Marketing for Restaurants, all available on Amazon.

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