Video Marketing is one of the best ways to reach potential customers and to be remembered. Changescape Web offers a variety of video creation and production services to help your business throughout the buyer’s journey. Video Marketing should be an important aspect of any business, large or small.
Why Video Marketing?
- Video increases email CTRs by from 200% to 300% — Digital Information World, so adding a video to your page gets more people to click through the email to get to it!
- 70% of consumers say videos help them to make a buying decision!
- Custom reputation review videos posted to your social media will quadruple the exposure of your expertise to your potential customers!
At Changescape Web, we offer a broad range of video marketing solutions, including:
- Home Page Videos
- Explainer Videos
- Animated Videos
- Social Media Videos
- Interactive Videos
- Testimonial Videos
- Reputation Videos
- 360 Virtual Tour Videos
- Offer Videos
- Google Street View Videos
The great thing about the way we create these videos is that we minimize your effort to create these videos. In most cases, we don’t even need to be on site.
Home Page Videos
Having a video on your home page is really important for many local businesses. People want to know who they are doing business with, and a video on your home page with key people from your business helps with the aspects of Know, Like, and Trust.
Here’s an example we put together for one of our clients. We coach you through setting up the video shoot so that you can do it yourself. We write the script for you and we take the video you shoot and edit it into the final product. We’ll help you create the lighting and background – all you need is a smart phone and a mic!
And here’s a home page video without a person
Explainer Videos (and Animated Video)
An explainer video is a great way to introduce a product or service
Social Media Videos
There are so many ways you can use video on Social Media – here a just a few samples
Where as a Testimonial Video is from a customer, a Reputation Video is created from a review on a public review site (like Google) and can be done with or without a video spokesperson.
Offer Videos can be added to landing pages that are typically referred to as a sales page.
Videos work great on Thank You Pages as well!
Videos Created from Blog Posts (or Podcasts)
Here’s a great example, and adding a video to help promote your blog article or podcast episode can really boost readers/listeners!
Subtitling Videos is really important. Here are a few reasons why:
- 75% of all video plays are on mobile devices rather than desktops or laptops.
- a full 85% of Facebook videos are watched in silent mode
- 80% of consumers are more likely to watch the entire video when there are subtitles
- Subtitles actually make it easier for viewers to follow along and increase their content recall after the video is over.
- Videos that have subtitles get 26% more CTA clicks than and a 17% increase in reactions over videos without subtitles. Plus, subtitled videos get 15% more shares than those without.
- About 15% of American adults have some trouble hearing. Including subtitles is a simple way to be inclusive of this large population.
Video Marketing is one of the best ways to reach potential customers and to be remembered. Changescape Web offers a variety of video creation and production services to help your business throughout the buyer’s journey.