Our Marketing Catalyst package is perfect for businesses that are ready to take their marketing and lead generation to the next level. We focus on developing an in-depth marketing strategy and marketing plan, leveraging a website built with that strategy in mind, and using advance search engine optimization techniques to gain more exposure and generate more leads.
This package is perfect for the small to medium sized business that needs the marketing system, tools, manpower, and expertise to take their business to the next level. The Marketing Catalyst package uses the Duct Tape Marketing System as it’s foundation – one of the best known and respected small and medium sized business marketing solutions.
We focus on working with businesses in St. Louis, St. Charles and surrounding counties to help them become more findable online. This package is designed to accelerate leads for your business by building and supporting a marketing website.
The Marketing Catalyst package is a managed marketing service offering where we:
Create initial marketing strategy and plan – Three in person or virtual sessions to conduct discovery and research and present initial strategy priorities. Create ideal client personas, competitive landscape research and core marketing message and positioning.
Develop keyword content plan – List of key themes that will be the focus of any content and SEO opportunities.
Create editorial calendar – Install editorial content plugin (WordPress only) or develop content topics spreadsheet for upcoming quarter. To include plan for lead capture content such as eBook.
Create Marketing Hourglass – map customer journey and determine content plan for stages of know, like, trust, try, buy, repeat and refer.
Design or redesign full WordPress site – Includes design, hosting, core pages and content, lead capture landing pages and blog set-up. Also, includes ongoing maintenance and changes.
Write and post four blog submission per month – Four 500-700 word blog posts taken from key content themes, posted to WordPress and optimized for search engines.
Create influencer list – build journalist, influencer, competition and customer lists and alerts to include guest content opportunities and outreach for link building and PR purposes.
Publish 100 social media updates across Facebook, Twitter, Pinterest and LinkedIn per month – Hand crafted posts taken from client’s content, list of industry influencers and proven engagement tactics to stimulate social media growth, activity and engagement.
Create Marketing Kit – suite of marketing materials to be used in sales efforts offline and online.
Claim, create and submit directory profiles – Discovery and enhance relevant local and industry related directories and create consistent profiles across all.
Monitor and manage directory opportunities – Ongoing process of optimizing directory profiles and promoting campaigns that help raise directory profiles in search engines.
Create and integrate robust rating and review web page and process – Develop a process to aggressively stimulate reviews to Google and other review sites including a review only webpage and process to enhance and support increased reviews.
Create email newsletter twice per month – Four email newsletters each month pulled from the blog posts and social media posts for the month.
Create and manage advertising plan – create plan to increase leads using Google AdWords, Bing Ads, Facebook, LinkedIn, Twitter, and Pinterest ads. Project manage the plan. (Expenses for PPC or Ad Space additional)
Create and manage referral program – develop referral program from the Marketing Hourglass work.
Create and distribute one press release per month – draw from content calendar, promotional calendar and monthly news and events to create and submit press release to news distribution network.
Create and install lead conversion system – develop sales process based on overall marketing strategy.
Create new customer kit – suite of materials used to orient new customers.
Create annual marketing plan – document to include key promotional activities by month.
Create key metrics dashboard – Creation of a client dashboard to monitor growth and improvement in key indicators such as website traffic, social metrics, reviews, and keyword ranking. To include key conversion goals and funnels in Google Analytics.
Monthly status session – once a month meeting to review all projects, adjust plan and report on performance.
Conduct quarterly planning meeting – Quarterly in person or virtual session to plan upcoming content themes, adjust and add new tactics.
Report on key performance metrics monthly – Monthly status check in and reporting to gauge and adjust progress and tactics.
Conduct monthly review meeting – Monthly in person or virtual session to plan upcoming content themes, adjust and add new tactics.
Enrollment in marketing training program – Access to complete marketing training system including video lessons, worksheets, tools and examples for every aspect of marketing
Our Marketing Catalyst package is a monthly program. The first month is focused on getting your marketing strategy and marketing system in place. Typical engagements are as follows:
Month 1 – Strategy and Content Planning, Keyword Research, Create editorial calendar and Marketing Hourglass(TM), Website Design/Redesign, claim business directory listings and setup online review process, create metrics dashboard
Month 2 and beyond – Begin content creation activities (blogs, social media updates, email newsletters, press releases), manage and update business directory listings, facilitate and manage online reviews, provide ongoing SEO, provide monthly reports and conduct monthly meetings.
You can also double up on the first month to accelerate the program to include the content creation activities (which normally start in month 2).