Being found on the web doesn’t just happen. When it comes to the search engine optimization of your website, some things are in your control and some things aren’t.  It is important to know what you can do to improve your search engine ranking.

There are two keys to Search Engine Optimization (SEO) – content and links. Create content on your website and your blog for the important phrases that you want your business to be found in search. Most people want to improve their search engine optimization so that they can get more traffic to their website.  Each page or blog posts you create on your website give you an opportunity to have that page found by search engines like Google or Bing.

One of the best ways to improve SEO is by blogging.  Businesses that blog have 97% more inbound links and 55% more website visitors.  Blogging creates pages.  Pages can be optimized for search.  The more pages the greater opportunity for inbound links and website traffic.

SEO Consulting Services

Changescape provides Search Engine Optimization expertise to businesses in St. Louis, St. Charles, and throughout the Midwest. There are hundreds of factors that search engines take into account to find and present results to searchers. Changescape provides keyword research, market analysis, and findability assessments.  Based on this research and analysis, we develop and implement search engine optimization strategies to help our clients be found on the web.  Content is king on the web and we help our clients develop relevant, findable and useful content and build links to their website.

SEO Audits

Changescape provides SEO audits to help you identify issues and find areas for improvement with your existing website. To get started, request a complimentary Competitive Search Rank Report to see how your website ranks for 20 keyword phrases against 3 of your competitors.

We also offer an online presences audit for $799.  This is a great way to get a a complete picture of your current online presence and a roadmap to help you do the things you need to do to dominate your market.

Websites Designed for SEO

We build WordPress Websites that are designed for search engine optimization. WordPress is a fantastic solution and is a very powerful content marketing platform. Whether you need a brand new website, or a website redesign, our WordPress website designs include the SEO and marketing features your business needs.

SEO Strategy

We focus on organic SEO.  Organic search result activities are those things that you can do to your website to make it findable when people search for content using Google, Yahoo!, or Bing, or other highly searched sites like Facebook, YouTube, and Twitter.  It may also include a local search strategy or a location-based social media strategy focusing on various user-reviewed websites.  It includes both On-Page Optimization and Off-Page Optimization (getting inbound links).

Search Engine Optimization Strategy focuses on the keywords that you want to rank for, the content plan and calendar to create the content your site needs, and a link building strategy to increase visibility and authority.

To make this all go, you need to factor in a strong content and social strategy.  We offer complete content marketing services as well as social media marketing services to amplify SEO efforts.

Sometimes you need to drive traffic using a paid search is commonly referred to as pay-per-click or pay-per-impression advertising, where you place ads that are displayed based on search terms or demographic criteria.  Learn more about Changescape’s paid search marketing solutions.

Want to learn more?  Attend one of our St Louis SEO Seminars.