Designed to Amplify and Maximize Your SEO Investment
About Our Local SEO Marketing Solutions
SEO is complicated, and it requires using a proven strategy and a set of tactics that work in conjunction with one another to drive the strongest possible results. It requires research, tools and project management to build effective SEO campaigns.
It requires using a proven strategy and a set of tactics that work in conjunction with one another to drive the strongest possible results. It requires research, tools and project management, along with marketing strategy and differentiation.
Local Searches like “remodeler near me” or “painter Santa Barbara” trigger the local search algorithm, usually resulting in a Google Map result at the top of the search. The 3 businesses ranking in the top 3 are listed on the Google Maps results and receive about 60-70% of all clicks or calls for that search.
Stop Being Frustrated or Burned By Ineffective SEO
- Are you struggling to grow your business with online marketing?
- Tired of trying to determine if the latest trend will finally work?
- Do you feel overwhelmed and frustrated with the world of SEO and Google algorithms?
- Frustrated at the confusing terminology and gobbledegook?
- Been burned with SEOs who promise to get you on Page 1?
- Exhausted trying to generate business with your website when you need to be focusing on your core strengths.
At Changescape Web, we also run a small business, so we understand your struggle. That’s why we created our Local SEO IQ service.
Local SEO IQ helps local business owners who want to get more customers and grow online — without taking time away from their business, learning complex tricks or “hacks,” or feeling anxious about not doing enough.
Our expert specialists will work with you to optimize your website, local business directories and Google Business Profile listing to ensure it ranks higher than your competitors. Our comprehensive audit and action plan will help you get more visibility online, and attract more leads and customers to your business — often in less than 90 days.
We’ve successfully optimized countless local business websites and Google My Business listings and are ready to do the same for you. Improve your online presence and gain an edge over your competition—Start with your free SEO Audit today!
How our Local SEO IQ Service Works
1. Share Your Business Details With Us
This will help us understand your primary target audience, core services and the service area where you operate. With this information, we can create a customized optimization plan for your business, along with the priority of what is most important for your ranking.
2. Total Online Presence Audit
Our experts will conduct a comprehensive on-page SEO and GMB profile audit for website structure, content, technical SEO issues, site speed, mobile-friendliness, and dozens of other factors that impact search engine visibility. It includes a competitive analysis to see how you stand against your competitors.
3. Get a Bespoke SEO Action Plan
Based on the results of the audit, we will create an action plan specifically for your business that will include: Keyword Research, Optimization Recommendations for your website and GBP, and a Content Strategy to supercharge your results.
We'll identify relevant high-value keywords that align with your business goals, products/services, and target audience; analyze search volumes; competition levels; and intent to improve your online visibility and attract more customers using our Local SEO IQ Service.
We Get to Work With Local SEO IQ to Improve Your Online Presence
Our team of experts will work closely with you to identify your specific needs and develop a tailored strategy to boost your online visibility using a combination of these services:
Website Conversion Rate Optimization
- We will analyze your home page and key pages we optimize for SEO and focus on improving their conversion rate. In simple terms, we will follow best practices around conversion optimization to get more visitors to those pages to convert into leads or customers.
Google Business Profile Optimization
- Utilize GBP Insights to gain valuable data and insights
- Create and optimize your GBP listing with accurate and up-to-date information
- Monitor and manage your GBP reputation effectively
- Do Google Posts and Questions and Answers
- Add images and videos
Content Domination Package (Expertise, Authority and Trust)
- Set Content Calendar (for website and GBP)
- Create one video (frequency based on Local SEO IQ Level*)
- Use video transcript to create SEO blog post and a press release
- Repurpose the video and blog into social media posts, including Reels and Shorts
- Create an email newsletter from the content to help you stay top of mind
- Ensure everything is posted and optimized for you
Reputation Management
- Implement Google Review System
- Monitor and track all aspects of their online reputation across the major review sites
Website Hosting and Care
- World Class WordPress Hosting with daily backups
- WordPress Core, Plugins and Theme updates
- Privacy Policies and Web Accessibility Widget
Citation Building and Management
- Accurate and Robust Business Listings – Quality and Quantity
- Identify and submit your business to relevant local directories
Website On-Page Search Engine Optimization
- Analyze your website traffic and conduct an on-page SEO audit of your top pages to identify areas for improvement
- Leverage our Dynamic AI SEO system to rapidly identify and deploy SEO fixes
- Optimize website content with relevant keywords and clear descriptions to boost user experience and engagement signals
- Identify and address critical technical issues related to broken links, duplicate content, indexability problems, site architecture issues, and site speed optimization whenever possible.
Website Tracking and Reporting
If you don’t have Google Analytics and Google Search Console, we will set it up along with rank tracking and local Search Grid reporting software to monitor progress, identify issues, and report on KPIs to the client.
* Content Domination Packages: These packages use video to drive the content strategy, leveraging content repurposing to create blogs, press releases, social media posts, email newsletter content, and short form videos like Reels or YouTube shorts. Local SEO IQ Build includes 2 videos/blog posts per month, Local SEO IQ Grow includes 3 videos/blog posts per month, and Local SEO IQ Eclipse includes 4 videos/blog posts per month.
You’ll Enjoy Improved Rankings, Increased Traffic, And More Calls and Sales
With our Local SEO IQ service, you can expect to see an improvement in your search engine rankings, increased website traffic, more phone calls and appointments, and higher revenue. We aim to help you achieve your business goals — starting in as little as 90 days.
Experts in Local Search Engine Optimization
Local SEO is not a service or process that can produce significant results in a few days, or even a few months, like web design or running online ads. A complex algorithm focused on local searches determines how search engines list the results for any given search term or phrase. Our Local SEO Experts work hard to stay on top of this, and to use only tried and true tactics to deliver results.
Done For You Marketing
Marketing made easy. Let the experts at Changescape focus on doing the right things to get more exposure, leads and profit.
Measurable Performance
With any of our Local SEO Packages, you get monthly strategy and reports to show you progress and to have accountability
Virtual Marketing Office
Marketing is hard, and it is changing all the time. Now marketing is technology. Leverage our expertise so you can focus on your strengths.
Which Package is Right for Your Business?
How do you know which package is right for your business? How fast do you want your business to grow? How competitive is your market for the products and services you offer in the locations that matter most to your business?
We're here to help. We'll work with you to put the pieces into place to create a comprehensive Local SEO marketing solution focused on improving Google Maps ranking. Our Local SEO IQ Packages for are scaled to fit your budget to give you the most bang for the buck for your marketing investment.
Setup for Local SEO IQ Service - $1200 one-time
Setup Includes: GBP Verification and Google Review System Setup
local seo IQ Build
Build
$2400/m
Local SEO IQ Build Includes:
- Website Hosting and Care
- GBP and Yelp Profile Optimization
- GBP and Yelp Connect Posts
- Local Citation Building
- Back Link Building
- Google Review System and Management
- Website Conversion Optimization
- On-Page and Technical SEO
- Content Domination Build Package
- Social Media Posting
- Local Leads IQ Lead Catcher Edition
- Yelp Ads ($300/mo + boost)
LOCAL SEO IQ Grow
Grow
$3700/m
Local SEO IQ Grow Includes:
- Website Hosting and Care
- GBP and Yelp Profile Optimization
- GBP and Yelp Connect Posts
- Local Citation Building
- Back Link Building
- Google Review System and Management
- Website Conversion Optimization
- On-Page and Technical SEO
- Content Domination Grow Package
- Social Media Posting
- Local Leads IQ Lead Builder Edition
- AI Bots IQ
- Google PPC Management
- Yelp Ads ($540/mo + boost)
LOCAL SEO IQ eclipse
Eclipse
$6000/m
Local SEO IQ Eclipse Includes:
- Website Hosting and Care
- GBP and Yelp Profile Optimization
- GBP and Yelp Connect Posts
- Local Citation Building
- Back Link Building
- Google Review System and Management
- Website Conversion Optimization
- On-Page and Technical SEO
- Content Domination Eclipse Package
- Social Media Posting and Ads
- Local Leads IQ Lead Builder Edition
- AI Bots IQ
- Epic Business IQ
- Google PPC Management Premium
- Yelp Ads ($840/mo + boost)
LOCAL SEO IQ build
Build
$2200/m
Local SEO IQ Build Includes:
- Website Hosting and Care
- GBP and Yelp Profile Optimization
- GBP and Yelp Connect Posts
- Local Citation Building
- Back Link Building
- Google Review System and Management
- Website Conversion Optimization
- On-Page and Technical SEO
- Content Domination Build Package
- Social Media Posting
- Local Leads IQ Lead Catcher Edition
- Yelp Ads ($300/mo + boost)
LOCAL SEO iq grow
Grow
$3400/m
Local SEO IQ Grow Includes:
- Website Hosting and Care
- GBP and Yelp Profile Optimization
- GBP and Yelp Connect Posts
- Local Citation Building
- Back Link Building
- Google Review System and Management
- Website Conversion Optimization
- On-Page and Technical SEO
- Content Domination Grow Package
- Social Media Posting
- Local Leads IQ Lead Builder Edition
- AI Bots IQ
- Google PPC Management
- Yelp Ads ($540/mo + boost)
LOCAL SEO IQ eclipse
Eclipse
$5500/m
Local SEO IQ Eclipse Includes:
- Website Hosting and Care
- GBP and Yelp Profile Optimization
- GBP and Yelp Connect Posts
- Local Citation Building
- Back Link Building
- Google Review System and Management
- Website Conversion Optimization
- On-Page and Technical SEO
- Content Domination Eclipse Package
- Social Media Posting and Ads
- Local Leads IQ Lead Builder Edition
- AI Bots IQ
- Epic Business IQ
- Google PPC Management Premium
- Yelp Ads ($840/mo + boost)
Yelp is a critical secondary directory that increases findability in local search. The Local SEO IQ packages include a Yelp Enhanced Profile, and a partner Boost in extra ad spend provided the customer has not done Yelp CPC in the last 6 months. The Yelp ad spend in the above packages is included in the investments above and will be paid by Changescape Web.
Monthly pricing requires a minimum commitment of 7 months. Yearly pricing requires a minimum commitment of 12 months.
What More Leads Can Mean For Your Business):
Let's take a look at how to calculate the value of a lead in terms of potential revenue (or lost opportunity if you don't take action)
- Formula: # of Leads → Real Opportunities (⅓ of all leads) → Close Ratio (⅓) * Customer Value = Projected $$$
- Example: 100 Leads → 33 real opportunities → 11 Customers * $5000 (ave deal size) = $55,000 (projected)
I'd had a website, but quite frankly it wasn't receiving much traffic. After working with Ken and Changescape, I've really been able to integrate not only my site, which now works by the way, but many facets of social media that I didn't even know existed. My business has done quite well, in part because of the tremendous influence that Ken and Changescape have had on marketing my business. Ken is very professional, personable, and effective at what he does. I would have no issue with recommending Ken and Changescape to others.Guss Markwell
Ken has been nothing but exceptional in everything he has done for me. I have had Ken build a website for me, he has helped shoot video and uploaded them to YouTube and my website for me. He takes the lead and does everything for me. The website is very well done and I would highly recommend that you use his services as well!
Nate Vogel
What We Expect
Local SEO isn't something that just happens. It requires planning, research and knowing the right things to do to drive results. Anyone who promises you immediate first page results is probably using black hat tactics that will only cause trouble down the road. We never use black hat tactics.
Local SEO takes time. The most successful long term strategy for SEO has been and will continue to be based on content marketing, authority, and trust. Content marketing focuses on Know, Like and Trust. It can take months to start to deliver consistent results, but is typically the cheapest and most effective strategy for the long haul. That's why we ask you for a long term commitment with us.
* All prices are per month, Minimum 180-day commitment
** We recommend including lead generation to drive more immediate reults
*** Set up fees not included in monthly investment
Frequently Asked Questions
How much does the Local SEO IQ service cost?
Our Local SEO IQ service is an investment in increasing your online visibility. Starting at only $2197/mo, you can unlock significant growth potential and take your business to the next level. We have three tiers of our Local SEO IQ service – You choose which one is best for your business based on competition and how fast and how much you want your business to grow. We also offer a Local SEO Foundations service if the focus is really to improve your Google Maps rankings only.
To get the most out of your investment, you should be willing to follow our recommendations to make your GBP and on-page SEO as good as it can be, be actively looking for help growing your business online, and be ready to commit to getting this outcome right now. And you’ll need to help us with the video portion of the Content Domination Package (we’ll make it easy and painless for you)!
How long will the process take?
The length of time will depend on several factors, such as the current state of your GBP profile, website SEO, the competition in your industry, the geography you want to rank in, and the specific goals you want to achieve. However, with our Local SEO IQ service, you can expect to see some results within 90 days of signing up.
Is my website included in the optimization process?
Our Local SEO IQ service optimizes both your Google My Business profile and your website. It may require a redesign or refresh with better technology to fully optimize your website. However, to continue improving your competitive advantage, having a strong online presence usually requires ongoing optimization, content, and backlink generation beyond 90 days. SEO is ongoing – the search engines constantly change their algorithms, and your competitors continuously try to outrank you – if you want to maintain or improve your ranking.
When can I anticipate seeing some results?
Initial results from our Local SEO IQ service can be expected within 90 days of signing up and sometimes within 6-8 weeks or sooner. Again, this is based on competition where you want to rank.
Is there a guarantee of success with this service?
We are confident that our Local SEO IQ service will help you improve your online presence, but we can’t guarantee specific results like “You’ll rise to the top of the search engines".
No one can guarantee rankings because Google keeps its ranking algorithm a secret, and your competition doesn’t stop trying to outrank you. If someone offers you guaranteed results, changes are they are for low-value keywords with little to no traffic → and therefore no substantial increase in leads and revenue for your business.
However, our experts will work closely with you to identify your unique needs, audit your Google Business Profile, website, and implement a personalized action plan to drive results quickly — so you have the best chance of success.
Our team of experts will work closely with you to identify your specific needs and develop a tailored strategy to boost your online visibility.
We are committed to helping you achieve your online business goals. With our expertise and dedication, we can help you increase your visibility, traffic, and customers.
Are You Ready to Boost Your Online Presence?
Transform your business with our proven Local SEO IQ service. In just 6-8 weeks, your website and Google Business Profile could start outperforming your competitors, significantly growing your online traffic and drawing in more customers.
Take control of your growth without getting bogged down in the complexities of SEO or becoming a Google expert. We’ve already helped countless businesses — and we can’t wait for yours to be next!