Changescape Web

Digital Marketing St Charles | We Build Websites that Generate Customers

  • Local SEO Report
  • Schedule Consultation
You are here: Home / Brand Marketing

Brand Marketing

Differentiate and Position Your Business

What makes your business different from your competitors?  How you articulate that difference and tell your story are becoming more and more important with the web.  Many of the images and perceptions created about businesses are happening online.  

What is your brand?  Answering these questions can help.

  • Can you describe your business in 140 characters or less?
  • Who are your potential customers?
  • What are their buying cycles?
  • What phrases do people search for on the web to find a business like yours?
  • What is the thing that differentiates your business from your competitors?
  • Where do your customers get their information online?
  • What factors influence your business (changes per season or major weather/ sporting/ other event)?
  • How do clients describe your business?
  • Who are your competitors?
  • What other media do your customers get important information from (print, TV, radio, etc.)
  • What business opportunities do you want your website and Social Media help you grow and why?

One you’ve determined your brand strategy, it needs to be implemented effectively online.  Channels include social media, search engine marketing, content marketing and public relations.

Changescape helps you define and differentiate your brand.  We also help you create a consistent brand across the web including your social media sites, online press releases, promotional products, and traditional means.

Tweet
Share
Pin
Share
0 Shares
Print Friendly, PDF & Email

 

DuctTapeMarketingConsultant5Yearbadge

DuctTapeMarketingProfessionalServicesMarketingExpertbadge

certified-small-business-marketing-guide-logo

Amazon Best Seller







Post Categories

Search

Changescape Web

Websites that generate customers

Changescape Web
St. Charles, MO 63303
636.947.6200

Privacy Policy
Terms of Service
Disclaimer

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter
  • YouTube

Marketing Packages

  • Marketing Strategy Audit
  • Marketing Strategy First
  • Online Presence Audit
  • Reputation Management
  • Sales Funnel Framework
  • Sales Funnel In A Day
  • Lead Gen Packages
  • Local SEO Packages
  • Marketing Catalyst
  • Restaurants and Retailers
  • Outcome Marketing
  • All Marketing Packages
  • Painter Marketing
  • Roofer Marketing
  • Restaurant Marketing
  • Virtual Marketing

Solutions

  • Brand Marketing
  • Content Marketing
  • Content Repurposing
  • Directory Management
  • Email Marketing
  • Google 360 Videos
  • Hosting / Domains
  • Inbound Marketing
  • Lead Generation
  • Marketing Strategy
  • Reputation Management
  • Search Engine Optimization
  • Search Engine Marketing
  • Social CRM
  • Social Media
  • Text Marketing
  • Website Design

Free Stuff

  • Local SEO Report
  • Free Reputation Report
  • Online Reputation Management Webinar
  • 50 Local Search Questions eBook
  • Local SEO ebook
  • Marketing Success ebook
  • Lead Gen ebook
  • Business Listing Scan
  • Social Media Review
  • Website Review
  • Key Home Page Design Elements Webinar

About Us

  • Professional Speakers
  • Podcast Guest Appearances
  • Move the Needle Podcast
  • Blog
  • Subscribe to Blog
  • About
  • Our Team
  • Video Testimonials
  • Duct Tape Marketing
  • Media Room
  • Best in Web Design
  • Client Projects
  • Contact Info
  • Terms
  • Home
  • Blog
  • About
  • Media Room
  • Changescape Web Contact Info

© 2021 Changescape Web

Privacy Policy

This website or its third-party tools use cookies which are necessary to its functioning and required to improve your experience. By clicking the consent button, you agree to allow the site to use, collect and/or store cookies.
I accept