This Marketing Jumpstart Program is designed specifically to provide marketing solutions for restaurants and retailers to quickly get your business more exposure, more traction and ultimately more customers. It focuses on local and mobile search to provide a marketing plan and set of tactics to get the essential elements rolling until you’re ready to tackle even more advanced strategies and tactics.
The following is a comprehensive list of initial and ongoing activity that comprises the Marketing Jumpstart Program for Restaurants and Retailers by Changescape Web.
Conduct initial Strategy and Content Planning Meetings – Two in person or virtual sessions to conduct discovery and research and present initial strategy priorities.
Create editorial calendar – Develop content topics spreadsheet for upcoming quarter.
Publish 50 social media updates across Facebook, Twitter, Instagram and/or Pinterest per month – Hand crafted posts taken from client’s content, list of industry influencers and proven engagement tactics to stimulate social media growth, activity and engagement.
Social Media Ad Strategy – Create and manage Social Media ad strategy and provide training to staff to execute social media ads, especially through Facebook and Instagram.
Create email newsletter twice per month – Two email newsletters each month pulled from store events and promotions and from social media posts for the month.
Claim, create and submit business directory profiles – Discovery and enhance relevant local and industry related directories and create consistent profiles across all for one entity. This includes claiming/managing the Google My Business page.
Monitor and manage directory opportunities – Ongoing process of optimizing business directory profiles and promoting campaigns that help raise directory profiles in search engines.
Create and integrate robust rating and review web page and process – Develop a process to aggressively stimulate reviews to Google, Yelp and other review sites including a review only web page and process to enhance and support increased reviews for one entity. Reviews can be shared on the website and through Social Media.
Create key metrics dashboard – Creation of a client dashboard to monitor growth and improvement in key indicators such as website traffic, social metrics, and reviews.
Conduct monthly review meeting – Monthly in person or virtual session to review monthly status, plan upcoming content themes, adjust and add new tactics.
Taken together, this package of Marketing Solutions for Restaurants and Retailers delivers results.
Popular add-on services include:
Marketing Automation focused on outcomes to convert first contacts to active customers and then stays in touch with them to promote offers, feedback/testimonials, referrals, loyalty and positive online reviews through email and text marketing. Learn more about our outcome based marketing program.
Our Marketing Jumpstart package for Restaurants and Retailers is a monthly program. The first month is focused on getting your marketing strategy and marketing system in place. Typical engagements are as follows:
Month 1 – Strategy and Content Planning, Create editorial calendar, claim business directory listings, set up the of any add-on services, setup online review process, and create metrics dashboard. If marketing automation is included, we’ll launch this program as well.
Month 2 and beyond – Begin content creation activities (social media updates, email newsletters, social media ads), manage and update business directory listings, facilitate and manage online reviews, provide monthly reports and conduct monthly meetings.
You can also double up on the first month to accelerate the program to include the content creation activities (which normally start in month 2).