The way people interact with the internet has evolved. When the web was new, all internet traffic came from a desktop computer. While some early smartphones were released throughout the 2000s, they could only access a “dumbed down” version of the internet. Everything changed in 2007, when Apple released their first iPhone. Suddenly, we could […]
Is it Time to Say Goodbye to the Office?
The COVID-19 pandemic has forced us to take a long, hard look at some things we used to take for granted. Over the past year, we’ve explored the wide world of masks, found a new appreciation for our wonderful public school teachers, and learned about the true value of toilet paper. We’ve also learned that […]
How to Write your Welcome Email Series — The Easy Guide
When new leads sign up for your email list, what is the first communication they receive from you? If you want to reduce unsubscribes and set the stage for a robust open rate, you’ll need a high-quality welcome email series to keep your list warm and engaged. In email marketing, the welcome series (also called […]
5 Ways that COVID-19 has Reshaped Consumer Behavior
There’s no doubt that COVID-19 has changed the way we live, work, and play. And for those of us in the marketing field, we’ve seen countless challenges to our pre-pandemic methods for reaching our audience. So many, in fact, that it’s hard to know where to start. But with a little bit of insight into […]
7 Tips to Get Your Business Live Streaming on Social Media
Are you feeling intimidated by the idea of streaming live video on social media? You’re not alone. The idea of showing your face and talking to your audience without the benefit of editing is a bit daunting to many. But going live has many benefits, from “beating” the algorithm to higher engagement to the shorter […]
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