Paul: Hello, welcome to the Marketing Guys for Small Business Podcast. I’m Paul Barthel . I’ll be the host today. And I’m joined by Jen, Ian and Ken, and today we’re gonna talk about website maintenance, why it’s important, what’s involved, why you should do it, and why you might wanna outsource it. I’m sure […]
Episode 111 – Key Elements You Need on Your Landing Pages
Ken Tucker: Hey everybody. This is Ken Tucker with Changescape Web. Welcome to this episode of The Marketing Guides for Small Businesses Podcast. Today I’m joined, as usual by the mysterious Mr. P, Jen and Ian. Hey, Paul, how are you doing? Paul Barthel: Hello. Ken Tucker: Today we are gonna be talking about […]
Website Accessibility and the Need for ADA & WCAG Compliant Websites with Landon Shefts of accessiBe
Ken: Hey everyone. Welcome to this week’s marketing guides for small business podcast, and we have Landon Shefts of accessiBe as our guest. And we’re gonna learn about website, ADA, and WCAG compliance. And why it’s important. So I’ll get us started here. Landon, let’s start by explaining what that is. What is ADA and […]
The Key Elements of an Effective Marketing Strategy
Ken: Welcome everybody to this week’s episode of the marketing guides for small businesses podcast. This is episode 87. Today we’re gonna be talking about the key elements of marketing and effect and effective marketing strategy. I’m joined by Paul I and Jen today. So welcome everybody. Thank you. We’re gonna cover a topic […]
Busting Myths about Yelp – with Alexandra Lieberman
Paul: All right. Welcome to our 97th episode. Busting myths about Yelp. We’re joined by Alex from Yelp, Ken from Changescape Web and Jen of New Initiatives Marketing. Full disclosure. Changescape Web is a Yelp partner. And there seems to be a lot of myths out there about Yelp. Yelp is a powerhouse in terms […]
Why you should be maximizing your content on social media
Build it and they will come, is how the popular saying goes, but it’s not entirely accurate when it comes to social media. The general advice for brands now is that they must absolutely have a social media presence. However, this goes far beyond just firing up your favorite social media platform and creating an […]
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