1. What makes Changescape Web different from other digital marketing agencies?
We combine strategy + system, blending traditional digital marketing with cutting-edge AI tools, like voice assistants, chatbots, and marketing automation, all managed through our proprietary Local Leads IQ CRM. We’re also certified as a Google Partner, Yelp Partner, and StoryBrand Certified Guide. [Old]
At Changescape Web, we do more than just marketing — we build growth engines for businesses.
Founded in 2005 by Ken Tucker, a Master Duct Tape Marketing Consultant, StoryBrand Certified Guide, and Business Made Simple Coach, we bring together three powerful frameworks to deliver a comprehensive marketing system—not just random tactics.
Here’s what sets us apart:
Duct Tape Marketing: Practical, get-it-done strategies tailored for small businesses.
StoryBrand Messaging: Crystal-clear communication that resonates with your audience and drives action.
Business Made Simple: A holistic approach that aligns marketing with operations, leadership, and sales.
Combined, this creates a system that is:
Effective – Built to deliver real, measurable results.
Emotional – Taps into storytelling to build trust and loyalty.
Sustainable – Structured for long-term growth and profitability.
We specialize in websites that generate customers, powered by Local SEO, automation, lead gen, AI voice/chat assistants, and our proprietary Customer Generation Machine™.
Above all, we believe in:
Building lasting partnerships
Helping clients grow holistically
Giving back to our community
When you work with Changescape Web, you don’t just get an agency — you get a dedicated growth partner.
2. What is the Customer Generation Machine™?
It’s our proven, fully integrated sales funnel system built for you using the StoryBrand framework and designed to generate leads, nurture them with AI automation, and convert them into booked appointments and closed deals—without increasing your operational costs.
3. What industries do you work with?
We serve a wide range of industries, including home services, contractors, legal, med spas, restaurants, real estate, coaching, and local retail and professional services businesses. If you want leads, we can help you get them.
4. Do you offer website design?
Yes. We build conversion-focused websites that not only look great but also perform—driving traffic, capturing leads, and closing sales. We ensure every custom website is SEO-ready, mobile-optimized, and fast.
5. Do you offer SEO services?
Absolutely. We offer Local SEO, on-page optimization, technical SEO audits, link-building, Dynamic AI SEO, and ongoing SEO campaigns to help your business rank higher and stay there. Our SEO services are reviewed, verified, and approved by human SEO experts.
6. What platforms do you run paid ads on?
We manage paid lead generation on Google Ads, YouTube Ads, Facebook/Instagram, and Yelp. Our ad campaigns are designed to deliver high-quality, sales-ready leads.
7. What is Local Leads IQ CRM?
It’s our all-in-one CRM and marketing automation platform. It manages your leads, automates follow-up, and includes AI Voice and AI Chatbot assistants to engage leads instantly and book appointments automatically.
8. How does your AI Voice and Chatbot assistant work?
These tools provide instant responses to leads 24/7, qualify them based on your business rules, and either book an appointment or route them to your team—dramatically improving your speed to lead.
9. Can you help me get more Google Reviews?
Yes! We have an integrated Google Review System that encourages satisfied customers to leave reviews, helping boost your local ranking and online reputation. We leverage Google Review Tap Cards that use NFC technology—all your customer has to do is tap their phone onto your review card (or scan the QR code) to leave a review.
10. What if I already have a website—can you still help?
Of course. We can audit your current website, improve its performance, optimize for SEO, and implement conversion-focused features or integrate it with the Customer Generation Machine™.
11. Do you offer social media management?
Yes. We provide full social media services—from content creation and scheduling to engagement and reporting—on platforms like Facebook, Instagram, LinkedIn, and X.
12. How quickly will I see results?
Some services, like paid ads and AI follow-up systems, can deliver leads in days. Others, like SEO, are longer-term investments. We combine quick wins with sustainable growth strategies.
13. Do you offer marketing automation?
Yes. Our automation includes email nurturing, SMS, voicemail drops, AI-powered responses, and lead tagging. This frees up your time while increasing conversion rates.
14. What’s included in your marketing strategy?
We clarify your messaging, identify your ideal customer, map out your sales funnel, define the omnichannel approach to deliver the best results to guide the customer journey, and build a data-backed action plan that aligns with your business goals.
15. Can you integrate with my existing tools?
Most likely, yes. Local Leads IQ integrates with dozens of platforms, CRMs, calendars, and booking systems. We'll assess your tech stack and find the best fit. Local Leads IQ can integrate with or replace many of your existing tools and subscriptions, saving you money and increasing functionality and performance.
16. Do I own the website you build for me?
Yes, if we build a custom website for you. Once your website is launched and paid for, it’s yours to keep. We believe in ownership and transparency.
We also offer monthly websites that are leased, which you can purchase in full at the end of 12 months as well, to allow small businesses to invest money in marketing and not spend it all on a website.
17. Do you provide analytics and reporting?
Definitely. We provide monthly reporting on performance metrics for bookings, leads, conversions, ads, SEO, website traffic, and funnel performance, plus custom dashboards inside Local Leads IQ.
18. How do you handle lead tracking and attribution?
Every lead is tagged, tracked, and scored through our CRM, so you know exactly which marketing channel is performing. No more guessing.
19. Do you offer a free consultation or audit?
Yes! Schedule a 15-minute discovery call where we’ll review your website, message, and marketing presence—and show you how to grow.
We also offer a paid Total Online Presence Audit to do a deeper dive into your overall branding and findability. This is a great way to make sure we are a good fit to work together, while providing you with valuable insights that you can use with any marketing agency or for yourself.
20. How do I get started?
Simple! Schedule your discovery call to see if we’re a good fit, and we’ll take it from there.