In the fast-paced, ever-changing world of digital marketing, results are everything. For business owners, getting quick results demonstrates an immediate return on investment, builds success, and fuels the mid to long-term marketing investments needed to achieve their desired growth.
14 Quick Wins That Deliver Immediate Value For Your Business
Quick wins should be an essential component of any digital marketing plan and can be started immediately while simultaneously investing in creating a marketing strategy. This builds the foundation for repeatable, managed, and predictable results and long-term success.
Here are a few ideas to get you off to a great start. Note that these are not necessarily in any order of importance or priority - every business’s situation and needs differ.
Customer Reactivation (often called Database Reactivation)
Contact current and past leads and customers and give them a reason to buy from you again and/or to refer you (see 4 below) using email and/or SMS campaigns.
You need an offer (think urgency and scarcity) to drive fast action.
If you don't have a list per se built for this, harvesting contact information from emails, contracts, proposals, accounting systems, etc., and organizing it into a list with the appropriate segmentation would be a high priority.
Customer Reactivation is the cheapest and most effective form of new business acquisition - According to Hubspot, gaining a new customer is 5 to 25 times more expensive than retaining an existing one!
Since they already know, like, and trust you and have already likely purchased something from you, they are more likely to purchase again.
Building a Strategic Referral Network
Create a formal program that could include incentives, reciprocal agreements, joint marketing, etc. Also, consider creating an affiliate program with referral links to track referrals and handle payments to referral partners.
Consider who you might share potential customers with but don’t compete against. Approach that business to become a strategic partner. Remember that the relationship has to benefit both parties.
Implement a Google Review Strategy
Getting the volume of reviews your business needs doesn’t just happen—you need to actively work on getting new Google reviews, as well as responding to each review.
We’re huge fans of using Google Tap Cards to get Google Reviews. SMS and email requests are tired and ineffective because they aren’t received at a convenient time, and life gets in the way… Plus, consumers are being bombarded with these requests and have started to ignore them.
Use AI to respond to each review (important for both consumer trust and local search engine optimization).
Create a Customer Referral Program
Incentivize customers and leads to refer you. An example is a “Refer a Friend” program where the referral and the referrer both get incentives or rewards.
Another great way to do this is using a text or email marketing program in gamify the referral program and create a viral referral army.
Stay Top of Mind with Weekly Emails or SMS Messages
Building a list of people who opt-in to receive regular updates from your business is critical for surviving tough times and stepping on the gas pedal to rev up sales. I strongly recommend weekly.
Email Marketing and Text Marketing helps you stay top of mind and gently reminds your list of all the products and services your business offers.
Create a Trackable Social Offer Program
Leverage social media to promote your offer by building two weeks' worth of twice-daily posts on Facebook and Instagram. As appropriate, use video posts too.
Social Offers are a great alternative to Groupon where you give up so much of the sale!
NOTE: the crafting of the offer is VERY important for the success of this tactic.
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A Professional Website System
Note that we call this a website system. It is more than just a website. It includes key features to capture all leads and help ensure that your business is the first to respond to them.
Create a home page or landing page with a clear message designed to convert and give you a competitive edge in responding to leads FAST. The business that responds first to the lead has a substantial advantage in winning the business, regardless of price.
Use proven approaches to design high-converting pages, such as StoryBrand.
Make sure the phone number on your website is textable, and is a call-tracking number.
Use solutions such as “Missed Call Text Back” to respond by text even when someone can’t answer the phone.
Set up an automated booking calendar with reminders so customers can schedule appointments frictionlessly.
Leverage Marketing Automation to respond to leads who fill out forms with key information they may need, and to notify someone in your business to contact the lead ASAP. Ideally, this includes a tap-to-call functionality.
Implement Conversational AI Bots to answer questions, drive website visitors to key pages, and get visitors to book appointments or opt-in to lead generators. If possible, integrate your Conversational AI Bot to work with Google Messages, Facebook Messenger, Instagram Direct Messages, and Facebook and Instagram Ads.
Optimize Your Google Business Profile
Ensure your Google Business Profile is fully optimized with complete and accurate information, high-quality images, and plenty of positive reviews.
Make sure you select the best primary category for your business and a few secondary categories as appropriate. The primary category gives you the best opportunity to show up in the Google Map results, where 60-70% of all clicks or calls happen.
Add products and services, and if you are a business that serves customers at their location, set up your service areas.
Use keyword rich copy in writing your business description, but don’t stuff keywords.
Make sure to do Google Posts 1-2 times per week and to add questions and answers.
An Optimized Google Business Profile can improve your local search visibility and drive more traffic to your business quickly.
Set Up Retargeting Ads
Implement retargeting ads to recapture website visitors who did not convert initially. The average website visitor converts the first time they visit your website only 4% of the time.
A Retargeting Ad Strategy can quickly increase conversions and help you stay top of mind with display ads on different websites as the buyer goes through their buyer's journey.
Conduct a Quick SEO Audit
Perform a rapid SEO audit to identify and address critical on-page issues. Fixing these issues can improve search rankings and traffic quickly, improving your online visibility.
Leverage Online Ads
Start driving traffic with paid ads once you have your home page or landing page with the website system described in Quick Win 7 above. Google Search Ads, Display Ads, Yelp Ads, and Social Media Ads are top performers for most businesses.
Allow 3 months for Online Ad Campaigns to be fully optimized on the ad platform, and continue to monitor and optimize your ads on an ongoing basis.
Get Listed
Online directories with correct and consistent “Name, Address, and Phone Number” (NAP) provide important signals to search engines that the information about your business is accurate and up to date. These signals reinforce both your website and your Google Business Profile. Your goal should be to get listed accurately on roughly 50 of the most important online directories.
Build an Offer Focused Sales Funnel
Create a sales funnel built around a compelling offer to generate leads and sales fast. Find a target audience that aligns with your business, and craft an offer that solves their problem. Create the right compelling offer leveraging urgency and/or scarcity for this target audience and their specific problem.
Run targeted ads to this audience using Google Ads, Yelp Ads, Facebook Ads, or Direct Mail.
The sales funnel itself consists of a Landing Page with a clear message and a strong call to action, an Offer Thank You Page with an Upgrade for fast action, and needs to be powered by marketing automation using email and text follow-up sequences plus a notification to you to make sure they book instead of just claiming the offer.
The Offer Focused Sales Funnel is different from the customer reactivation in Quick Win 1 because it targets cold traffic, although you can also use this sales funnel with current and past customers and leads—in fact, you should.
Leverage a Yelp Enhanced Profile
Yelp is a sleeper to most businesses when it comes to improving the findability of your business. The secret is that Yelp local data, not Google local data, is delivered when you do a voice search with Amazon or Apple products, do a search on an Apple, Samsung, or Verizon device, use most in-car navigation systems, or use Bing and Yahoo search.
Even with Google searches, a Yelp Top list will appear in the top 3-5 organic search results for most local searches. Therefore, being on the Yelp Top list is important.
Optimizing your Yelp Profile is very important and often overlooked.
A Yelp Enhanced Profile provides an average increase of 38% in traffic and customer leads compared to a free profile. It removes competitor ads from your profile, allows you to add additional business information, create a slideshow of your photos, and create up to four portfolios to highlight your products and services.
It also gives you a post-scheduling tool called Yelp Connect, which allows you to post new content, including short videos.
Summary
While most of these 14 Quick Wins should ultimately be considered for your business, it is important to pick one or two to get started, build success, and drive immediate revenue.
Some of these are pretty easy to start with, while others require more work or expertise. Some are more impactful than others, but all should be considered.
When we work with a new customer, we triage their situation and determine which 2-3 we want to implement immediately while we work on the big things that will drive long-term success.
Need some help getting quick wins for your business?