When new leads sign up for your email list, what is the first communication they receive from you? If you want to reduce unsubscribes and set the stage for a robust open rate, you’ll need a high-quality welcome email series to keep your list warm and engaged. In email marketing, the welcome series (also called […]
5 Ways that COVID-19 has Reshaped Consumer Behavior
There’s no doubt that COVID-19 has changed the way we live, work, and play. And for those of us in the marketing field, we’ve seen countless challenges to our pre-pandemic methods for reaching our audience. So many, in fact, that it’s hard to know where to start. But with a little bit of insight into […]
7 Tips to Get Your Business Live Streaming on Social Media
Are you feeling intimidated by the idea of streaming live video on social media? You’re not alone. The idea of showing your face and talking to your audience without the benefit of editing is a bit daunting to many. But going live has many benefits, from “beating” the algorithm to higher engagement to the shorter […]
The Renewed Importance of Social Media During COVID-19
Transcript This is part of what we have been doing, called the monthly marketing meetups with the OPO startups and the Greater St Charles County Chamber. My name is Ken Tucker, I’m with a company called Changescape Web. I’ve been facilitating these for a little over the last year or so. And just a little […]
Your About Us Page Could Be Suffering From These 6 Mistakes
After your homepage, the About Us page may be the most visited page on your website. And yet, too many companies treat this valuable real estate like an afterthought. They knock off a paragraph about their passion for making widgets or selling real estate and call it a day. This is a huge missed opportunity! […]
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