Customers of every generation now carry smartphones and are very comfortable accessing the internet from their mobile devices. And most of them are sending and receiving text messages daily as a preferred communication method. Multiple studies have shown that smartphone users are more engaged with text messages than other mobile marketing channels such as email […]
Business Texting for Insurance Providers
The ease and responsiveness of business text messaging and click-to-call technology provide valuable customer communication tools that customers look for when dealing with insurance companies and agents. If you are an insurance business that still relies solely on emails and phone calls to get things done, it’s time to leverage affordable technology that empowers your […]
How to Use Instagram for Sales Prospecting in 2021
There are compelling reasons why Instagram should now be at the center of your marketing strategy. It’s far from being just another social network where people share pictures of what they ate that afternoon. Instagram actually sees higher user growth compared to other networks. Users also spend more time on average browsing through posts, feeds […]
8 Methods to Get the Most From Your Digital Marketing Budget
Businesses of any size always try to get the most out of their budgets, but this is particularly important for small businesses with limited funds. Careful planning and prioritizing, along with following a few tips, can help you get the most from your digital marketing budget. This approach lets you keep more funds free for […]
6 Ways To Personalize Your Marketing, Bob (Kidding!)
One of the things that modern consumers want from digital marketing is personalization, as long as it’s done right (see the title above for an example of how NOT to do it). This can be overwhelming at times, especially for small business owners who believe they don’t have the resources needed to personalize. In reality, […]
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