Google Profile Optimization

Improve Google Maps Ranking

Knowing how to optimize you Google Business Profile is one of the key foundations to showing up on on the Google Maps results. 

It requires using a proven strategy and a set of tactics that work in conjunction with one another to drive the strongest possible results. It requires research, tools and project management to build and maintain an optimized Google Profile. This used to be referred to a "Google My Business (GMB)".

Local Searches like “remodeler near me” or “painter Santa Barbara” trigger the local search algorithm, usually resulting in a Google Map result at the top of the search. The 3 businesses ranking in the top 3 are listed on the Google Maps results and receive about 60-70% of all clicks or calls for that search.

How does Google determine how a Google Business Profile Ranks

Google tells us that there are 3 factors that are used in determining how high your Google Business Profile (GBP) shows up in local search results: Relevance, Proximity (Distance), and Prominence.

Relevance: How well your profile matches what someone is searching for. Google considers things like the completeness and accuracy of your business information in your profile, including your categories, description, and keywords. Regularly updating your profile with details about your products and services helps Google understand your business better. This includes doing regular Google Posts and continuing to add and update Questions and Answers.

Proximity (Distance): Google prioritizes showing local businesses that are close to the searcher's location. So, if someone searches for "tacos near me," restaurants closest to them will be more likely to appear in the results. If someone searches for a service area business (where the business goes to the customer's location, Google uses the business address as the center point for calculating the distance (even though the service area business address is not displayed).

Prominence: This is a broad factor that encompasses your business's reputation and establishment. Factors like positive reviews, responding to all reviews, review velocity (the volume and frequency of new reviews of your business), citations (mentions of your business elsewhere online, such as business directories and other key sites), and overall brand recognition all influence prominence. The more established and well-regarded your business is, the higher you're likely to rank. Your website and the pages that include the content for the products and services you offer, as well as the locations you serve (if appropriate) reinforce the prominence of your Google Business Profile. Ultimately, the signals sent about your business online have a cumulative effect on Prominence.

Where You Can Expect My Google Business Profile to Display on the Google Map Rankings

The following all use the businesses address that is entered into the Google Business Profile as the center point of the radius.

* For brick and mortar types of businesses, the Google Maps ranking is most likely to be within a 3-5 mile radius.

* For professional services businesses, where most clients come to your place of business, the Google Maps ranking is generally in a 5-10 mile radius.

* For service area businesses, where your business goes to the customer's location, the Google Maps ranking is generally in a 5-10 mile radius.

* Note: Obviously there are some big factors that impact what is required to rank well, such as competition for the primary Google category within the geography near the business. Densely populated areas can expect smaller effective radiuses for ranking on the Google Map. And of course, how effective your business has been at establishing Relevance and Prominence.

About Our Google Business Profile Optimization Solutions

We have packaged a strategy with tactics designed to help your business rank well on the Google Maps results. Obviously there are some big factors that impact what is required to rank well, such as competition for the primary Google category within the geography near the business. 

Dynamic AI SEO is also included

Experts in Google Business Profile Optimization for Local Search

Local SEO is not a service or process that can produce significant results in a few days, or even a few months, like web design or running online ads. A complex algorithm focused on local searches determines how search engines list the results for any given search term or phrase. Our Local SEO Experts work hard to stay on top of this, and to use only tried and true tactics to deliver results.

Which Package is Right for Your Business?

How do you know which package is right for your business?  How fast do you want your business to grow? How competitive is your market for the products and services you offer in the locations that matter most to your business?

We're here to help.  We'll work with you to put the pieces into place to create a comprehensive Local SEO marketing solution focused on improving Google Maps ranking.  Our Local SEO Packages for Google Business Optimization are scaled to fit your budget to give you the most bang for the buck for your marketing investment.  

Setup for Local SEO Foundations - $500 one-time

Setup Includes: GBP Verification and Google Review System Setup

What More Leads Can Mean For Your Business):

Let's take a look at how to calculate the value of a lead in terms of potential revenue (or lost opportunity if you don't take action)

• Formula: # of Leads → Real Opportunities (⅓ of all leads) → Close Ratio (⅓) * Customer Value = Projected $$$
• Example: 100 Leads → 33 real opportunities → 11 Customers * $5000 (ave deal size) = $55,000 (projected)

What We Expect

Local SEO isn't something that just happens. It requires planning, research and knowing the right things to do to drive results. Anyone who promises you immediate first page results is probably using black hat tactics that will only cause trouble down the road.  We never use black hat tactics.

Local SEO takes time.  The most successful long term strategy for SEO has been and will continue to be based on content marketing, authority, and trust.  Content marketing focuses on Know, Like and Trust.  It can take months to start to deliver consistent results, but is typically the cheapest and most effective strategy for the long haul. That's why we ask you for a long term commitment with us.

* All prices are per month, Minimum 180-day commitment

** We recommend including lead generation to drive more immediate reults

*** Set up fees not included in monthly investment