This Duct Tape Marketing Boost Program is designed to improve your presence for local search and online reputation. It is not meant to be a full-blown marketing plan and set of tactics, but it’s the foundation of what you need right now to increase the findability of your business for local search rankings.
The following is a comprehensive list of initial and ongoing activity that comprises the Duct Tape Marketing Boost Program by Changescape Web.
Conduct initial Strategy and Content Planning Meetings – One in person or virtual sessions to conduct discovery and research and present initial strategy priorities.
Develop keyword content plan – List of key themes that will be the focus of any SEO opportunities.
Create editorial calendar – Develop content topics spreadsheet for upcoming quarter.
Perform basic SEO activities – Execute basic SEO activities improve local SEO.
Claim, create and submit directory profiles – Discovery and enhance relevant local and industry related directories and create consistent profiles across all.
Monitor and manage directory opportunities – Ongoing process of optimizing directory profiles and promoting campaigns that help raise directory profiles in search engines.
Create and integrate robust rating and review web page and process – Develop a process to aggressively stimulate reviews to Google and other review sites including a review only web page and process to enhance and support increased reviews.
Create key metrics dashboard – Creation of a client dashboard to monitor growth and improvement in key indicators such as website traffic, reviews, and keyword ranking.
Report on key performance metrics monthly – Monthly status check in and reporting to gauge and adjust progress and tactics.
Our Marketing Boost package is a monthly program. The first month is focused on getting your marketing strategy and marketing system in place. Typical engagements are as follows:
Month 1 – Strategy and Content Planning, Keyword Research, claim business directory listings and setup online review process, create metrics dashboard
Month 2 and beyond – Begin basic local SEO activities, manage and update business directory listings, facilitate and manage online reviews, provide monthly reports and conduct monthly meetings.
You can also double up on the first month to accelerate the program to include the basic local SEO activities (which normally start in month 2).