This Duct Tape Marketing Content Program is designed create share worthy and engaging content for your business through social media and blogging. It is not meant to be a full-blown marketing plan and set of tactics, it’s what you need right now to create an effective presence on social media until you’re ready to tackle even more advanced strategies and tactics.
The following is a comprehensive list of initial and ongoing activity that comprises the Duct Tape Marketing Content Program by Changescape Web.
Conduct initial Strategy and Content Planning Meetings – One in person or virtual sessions to conduct discovery and research and present initial strategy priorities.
Develop keyword content plan – List of key themes that will be the focus of any content and SEO opportunities.
Create editorial calendar – Develop content topics spreadsheet for upcoming quarter.
Write and post two blog submission per month – Two 500-700 word blog posts taken from key content themes, posted to WordPress and optimized for search engines.
Publish 50 social media updates across Facebook, Twitter and LinkedIn per month – Hand crafted posts taken from client’s content, list of industry influencers and proven engagement tactics to stimulate social media growth, activity and engagement.
Create key metrics dashboard – Creation of a client dashboard to monitor growth and improvement in key indicators such as website traffic and social metrics.
Report on key performance metrics monthly – Monthly status check in and reporting to gauge and adjust progress and tactics.
Our Marketing Content package is a monthly program. The first month is focused on getting your marketing strategy and social media in place. Typical engagements are as follows:
Month 1 – Strategy and Content Planning, Keyword Research, Create editorial calendar, claim / setup social media accounts, create metrics dashboard
Month 2 and beyond – Begin content creation activities (blogs, social media updates, email newsletters) and provide monthly reports.
You can also double up on the first month to accelerate the program to include the content creation activities (which normally start in month 2).