Clear and Concise Statement Of Your Offer
Sentence from the success bucket that convinces the customer to complete your Call to Action.
Include Elements of Authority ("Companies that have grown with us")
Logo
Logo
Logo
Logo
Logo
Value Proposition
This should be the most significant part of your value proposition. Pull from the success bucket and identity transformation here.
BENEFIT
How will this improve your customer's life and solve a problem they have? PROBLEM
BENEFIT
How will this improve your customer's life and solve a problem they have? PROBLEM
BENEFIT
How will this improve your customer's life and solve a problem they have? PROBLEM
"This is a testimonial from a raving fan." - Raving Fan
"This is a testimonial from a raving fan." - Raving Fan
Clickbait Title: Why You Should Care About This Offer
Sentence from the success bucket that convinces the customer to complete your Call to Action
Here's what you're offering in exchange for someone's contact information.
Your life will be amazing if you download this asset. Use language from the success bucket here.
BENEFIT
Use simple and clear language here to communicate your offer and get more people to complete your CTA.
BENEFIT
Use simple and clear language here to communicate your offer and get more people to complete your CTA.
BENEFIT
Use simple and clear language here to communicate your offer and get more people to complete your CTA.
Raving Fan
This is a testimonial from a customer who completed your CTA (free demo) and saw success." - Raving Fan from this company
This could be a stack graphic or other photo of your offering.
Here's a final reminder of why you should download or opt in. Include language from the philosophical / problem bucket here. Make it short and sweet, but not too pushy.