Using Twitter is an interesting way to market your business. With 336 million monthly active users, it is safe to say your business has the potential to do well on Twitter. However, if you are using Twitter for business and marketing purposes, you will want to play your cards right.
There is a lot to know about Twitter, such as target audiences, what your profile says about your company, how to track who is clicking on your tweet, and so much more. The referenced blog posts that follow consist of specific details you need to know about Twitter for business, and should help clarify what needs to be done in order to craft the perfect Twitter account for your business. These five articles include the topics: Demographics, Profile Bios, Times of the day to tweet, Crafting a tweet, and Conversion Tracking.
1. Hootsuite- Top Twitter Demographics
Your business should already have an understanding of the audience you want to target. Now, it is time to see if this audience matches the audience on Twitter. This blog post by Hootsuite gives you all of the 2018 Twitter demographics you need in order to create a relevant Twitter account.
Statistics include audience gender, location, age, and income. It is important if you are wanting to market on social media to know who exactly is using each site. Learning more about the Twitter community could inspire you to generate a profile that is more relatable to that audience, or create content that the audience would like to see.
2. Sprout Social- 8 Twitter Bio Ideas to Attract More Followers
In this blog post, you will learn a few tips on creating an intriguing Twitter bio to portray to potential clients and buyers. Your Twitter bio is important and takes more work than you think. The bio might be the first thing that comes up when someone searches for you online, so you want the first thing people read to be valuable.
This blog post from Sprout Social also gives some advice on the four pieces of your Twitter profile: the username, bio, location, and website. For example, adding a link to your website could act as a subtle CTA, and choosing a Twitter username can affect the way people find you.
3. Buffer Social- The Biggest Social Media Science Study: What 4.8 Million Tweets Say About the Best Time to Tweet
This blog post consists of a very detailed report on the perfect times to Tweet. Buffer Social analysts went through 4.8 million tweets to figure out what times of the day are best to Tweet and communicate with your audience.
The article is broken down into categories related to specific results you want to see from your tweets, such as the best time to Tweet in order to receive more clicks and the best time for overall engagement. Under each category, there is also a section that talks about what exactly marketers should do with this information, how they did the research, and even some added updates after reviewing reader feedback.
4. Duct Tape Marketing- Twitter 101: How to Craft the Perfect Tweet
Now that you have a target audience and the best times of the day to tweet, it is now time to craft a tweet. In this article by Duct Tape Marketing, you will learn a few different tips and tricks on how small business owners can create the perfect tweet. This means a tweet that will get shared and give potential clients a reason to go to your website.
Discover the power of the phrase “less is more” by keeping your tweet short and simple. You will also find out how much more conversion you will see when your CTA is stated away. Writing out the perfect tweet can be a challenge; it can help if you take the time to create an outline using these key tips.
5. Twitter- How to Set Up Conversion Tracking
The last thing you will want to know in order to effectively use Twitter for business is how to track your results. This is important because you want to know what is working and what is not, and where you can go from there.
You may find a tweet that you thought was going to absolutely work with your target audience, does not work at all. If you are asking yourself, “what’s not working?” this Twitter article can help you immensely. Twitter shows you how to receive results in their “how-to” article, teaching you in nine easy steps the best way to track conversion. Twitter has also linked an article for more advanced tracking tips.
These five articles should give you the advantage on how to successfully market your business on Twitter. They should provide you with 5 distinct ways to do this:
- In order to market well, you will want to make sure you are targeting the right people by researching demographics.
- Your Twitter for business bio should be intriguing and to the point, so people can easily understand what your business is about.
- Having an understanding of the best times to tweet is good information to know if you are interested in more clicks and shares.
- To help with composing your tweet, writing out an outline for your tweet might make it easier to fill in the details.
- And lastly, you want to make sure your tweets are getting the results you want to see by tracking your conversion using Twitter analytics.
These five components of Twitter for business will help your profile grow in the world of social media.
Contact Changescape Web for Help in Constructing an Effective Twitter Marketing Campaign
Changescape Web can guide you in setting up and monitoring your Twitter marketing campaign. Schedule a free consultation to learn more.