Video is the most consumed content on the internet. Admittedly that includes any kind of video, but it’s becoming more important for businesses as well. Even small businesses; and how-to videos are one of the most searched-for videos on YouTube. But it’s not as easy as just making a video and uploading it to YouTube. […]
Why You Need to Show Up On Google Maps
So if you’ve been using the internet for any period of time, you know that if you’re a local business, it’s really important for you to be able to show up on the Google Map results. Hi, I’m Ken Tucker. I’m the marketing solution architect at Changescape Web and a bestselling author on Amazon for […]
Episode 117 – Off Page SEO – It’s Not Just Links
In this episode, we’ll discuss off-page SEO, what it is, and how to improve it. Paul Barthel: All right. Hello. Thanks for joining us for this episode of The Marketing Guides for Small Businesses Podcast. I’m Paul and joined by Jen and Ian, who’s currently traveling, but he recorded his answer for us, and Ken. […]
Refreshing Your Old Content and Why It’s Important to do so
There is a lot of value in refreshing old content — we’ll discuss why and how to best do it! Paul Barthel: I’m Paul Barthel, with Changescape Web and I’d like to welcome everyone to this episode of The Marketing Guides for Small Businesses Podcast. And today we’re gonna talk about refreshing your content cuz […]
Using Content to Brand Yourself as a Thought-Leader or Expert
We’ll discuss ideas on different types of content you can and should be creating to brand yourself as a Thought-Leader or Expert, along with the benefits of doing so. Paul Barthel: Hello everyone, I’m Paul Barthel and today I’m joined as always by Ken, Dan, Jen, and Ian. Today, we’re going to talk about […]
Episode 89 – Does Your Small Business Need an SEO Strategy
Over 50% of small businesses don’t have an SEO strategy. Here’s what you need to know. Paul: All right, hello. Welcome everyone. This week we are gonna talk about Search Engine Optimization strategy. I came across a study, UpCity commissioned a survey or a study, that found that as many as 50% of North America […]
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