Interview with Kyle Roof Creator of PageOptimizer Pro and Renowned SEO Strategist

Black Friday Deal - Get 25% of PageOptimizer Pro

Good on POP’s most popular Unlimited Monthly plan (normally sold at $49/month) which includes access to some of POP’s most powerful features such as the:

  • POP AI content optimizer - a dynamic marriage between POP’s powerful on page optimization intelligence and the most advanced AI writing engine ever built, GPT
  • POP Watchdog - monitor your target keywords, pages, and SERPs in Google. If any correlation factors change that might affect traffic or rankings, it will alert you AND give you recommendations on what you need to adjust on your page to outperform your competition
  • EEAT reports - to keep POP users safe from E-E-A-T penalties, POP has an E-E-A-T feature that is constantly updated with new signals to improve the accuracy, quality, and speed of the recommendations. 
  • Google Entities - POP’s Google Entities feature displays the entities and categories Google has identified for your content alongside those of competitors and then recommends terms to help Google's Knowledge Graph better understand your content
  • and more

The Black Friday deal runs between November 20th - November 30th, 2023

Episode 140 - Kyle Roof, renowned SEO strategist!

In this episode, we’re joined by Kyle Roof who is the co-founder of Internet Marketing Gold and PageOptimizer Pro (also referred to as POP). We discuss something called E-E-A-T and how important it is to Google when it comes to SEO. 

Kyle Roof is one of the most well-known and respected SEOs in the industry praised by Pat Flynn from Smart Passive Income, Steve Toth from SEO Notebook, Gael and Mark from Authority Hacker, Craig Campbell from Craig Campbell SEO, and featured in Search Engine Journal, Semrush, Godaddy, Ahrefs, and many more.

He has spent the past 10 years running more than 400 scientific SEO tests to better understand Google's algorithm and was awarded a US patent for his specific method of scientific SEO testing. 

In this episode, we cover:

  • Explaining what E-E-A-T is exactly
  • How important is experience when it comes to establishing authority and trust in SEO?
  • What are some effective ways to establish expertise in an industry in the eyes of Google?
  • How can businesses establish themselves as thought leaders in their industry?
  • How does authority and trust impact the effectiveness of SEO strategies?
  • What role do customer reviews and testimonials play in a business building authority and trust in their industry and with potential customers? What about expertise? Is it the same thing as well?
  • This one might seem obvious but sometimes I wonder if people think about it. How important is transparency and honesty in SEO practices for building trust with both search engines and clients?
  • When it comes to Local Search Engine Optimization, location pages, or service location pages, still play an important role.  Can you explain what these are, and is there a difference between service location pages and location pages? If so, which is better or do you need both? Can you explain how to build an effective location page and or service location page?
  • How does Google determine the level of expertise, authority and trust of a business or website? What are some best practices for building E-A-T that businesses can adopt today?

Want to discuss your SEO and how Changescape Web can help?

Meet Your Master Marketing Consultant

Ken Tucker Chief Marketing Strategist

Ken Tucker  

Ken is the founder of and Marketing Solution Architect at Changescape Web, a technology-based marketing agency specializing in creating websites that generate leads, search engine optimization, social media marketing, and marketing automation. 

Ken is a StoryBrand Certified Guide, a Business Made Simple Certified Coach, a Master Marketing Consultant certified by Duct Tape Marketing, a Duct Tape Marketing Professional Services Marketing Expert, and an SEO for Growth Certified Consultant. He is the co-author of the best-selling books Content Marketing for Local Search, Reputation Management: Marketing Guides for Small Business, and the author of Social Media Marketing for Restaurants, all available on Amazon. He also co-hosts the weekly podcast Marketing Guides for Small Businesses.

Certifications 2022