When new leads sign up for your email list, what is the first communication they receive from you? If you want to reduce unsubscribes and set the stage for a robust open rate, you’ll need a high-quality welcome email series to keep your list warm and engaged. In email marketing, the welcome series (also called […]
5 Ways that COVID-19 has Reshaped Consumer Behavior
There’s no doubt that COVID-19 has changed the way we live, work, and play. And for those of us in the marketing field, we’ve seen countless challenges to our pre-pandemic methods for reaching our audience. So many, in fact, that it’s hard to know where to start. But with a little bit of insight into […]
7 Tips to Get Your Business Live Streaming on Social Media
Are you feeling intimidated by the idea of streaming live video on social media? You’re not alone. The idea of showing your face and talking to your audience without the benefit of editing is a bit daunting to many. But going live has many benefits, from “beating” the algorithm to higher engagement to the shorter […]
Amplifying Your Social Media Efforts with Benjamin Dell.
[00:01:01.320] – Ken Welcome to this episode of the Marketing Guides for Small Businesses podcast. My name is Ken Tucker. And today we’re going to be learning about some advanced social media techniques with Ben Dell. Ben is the founder of Missinglettr, HeySummit, HelpShelf, and OnboardFlow. [00:01:18.030] – Ken There are many ways to […]
Episode 21: Analytics and ROI
Mark Fortune Welcome everyone to this episode of the marketing guides for small business podcast. My name is Mark fortune, and today we are going to talk about how to get the most out of Facebook as a marketing channel for your business. Given that things change on Facebook pretty frequently, Facebook and social […]
The Renewed Importance of Social Media During COVID-19
Transcript This is part of what we have been doing, called the monthly marketing meetups with the OPO startups and the Greater St Charles County Chamber. My name is Ken Tucker, I’m with a company called Changescape Web. I’ve been facilitating these for a little over the last year or so. And just a little […]
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