“Internet Marketing” – Your Website is just the tip of the iceberg. To build an effective internet marketing strategy you have to make sure you market your website. This session will focus on how to use search engine optimization (SEO), social media, content marketing, and online public relations to drive traffic to your website, generate leads, and turn leads into customers.
Important topics covered in this session include:
• creating great content, optimizing it and promoting it to generate traffic and expand reach (blogging, SEO, Social Media)
• creating calls to action, landing pages, and offers to turn site visitors into leads
• nurturing leads through continual content creation (blogs, social media, premium content such as offers webinars and videos) and email marketing
• measuring and analyzing website performance and implementing improvements
Presenter: Ken Tucker, Owner of Changescape Web
Friday February 24, 2012 – 2:00 PM-2:30 PM
St. Charles Convention Center, St. Charles MO
The St. Charles Convention Center is located off Interstate 70 at the 5th Street exit on the Corner of Veterans Memorial Highway and Fairgrounds Rd.
Ken Tucker is founder of Changescape Web. Ken is also an Inbound Marketing Certified Professional, and is an Adjunct Professor at the St. Charles Community College. He teaches Social Media Marketing for the Web. Ken currently serves as Co-Chair of the St. Charles County Chambers of Commerce Technology Committee and is on the Board of Directors for the Cottleville-Weldon Spring Chamber. Ken is also a member of the St. Charles and the St. Peters Chambers. He was selected as the 2009 St. Charles Chamber Champion.